Sinha is a serial entrepreneur whose current company, SlideShare, allows people to share their PowerPoint presentations and other documents online. Her blog is worth reading as a chronicle of a company in the making and because, as a woman running a venture capital -- backed technology start-up, Sinha writes from an unusual perspective.
From "Dude, where's your Facebook app?"
"This is the new line [at] parties...The logic often seems to be -- 'once I get all the Facebook users using my viral game, I will use that to lure them to my website/other application.' And how will you make money? Who knows?"