Author and professional layabout
Ferriss's specialty is turning small amounts of effort into oversize results. He parlayed his experience running a modest online sports-nutrition business into The 4-Hour Workweek, a wildly successful book about how not to work hard. The book made Ferriss a hero to productivity junkies for its radical prescriptions -- it recommended ignoring most e-mails, for instance -- but part of its appeal was how seriously its author takes fun. On his blog, Ferriss drops wisdom on how to overcome self-doubt, how to become a better power lifter, and how to make sure that your life of leisure will survive the collapse of the U.S. economy.
"Do not answer calls from unrecognized phone numbers. Feel free to surprise others, but don't be surprised."