Blogger Logic: Eric Ries on Why You Should Start a Business
Eric Ries gives three reasons to start a company in 2010. Hint: Money is not one of them.
Inc. Live chat with Eric Ries, author and Startup Lessons Learned Blogger
There are a lot of great reasons to become an entrepreneur, but don't do it just for the money, writes author and entrepreneur Eric Ries on GigaOM (gigaom.com):
"One of the unfortunate side effects of all the publicity and hype surrounding startups is the idea that entrepreneurship is a guaranteed path to fame and riches. It isn't. Building a startup is incredibly hard, stressful, chaotic and -- more often than not -- results in failure....So why become an entrepreneur? Three reasons: change the world, make customers' lives better and create an organization of lasting value. If you only want to do one of these things, there are better options. But only startups combine all three."