The Best Tools for Creating Online Video
Camtasia Studio (techsmith.com)
TechSmith's Camtasia captures video of your computer screento demonstrate software features. It includes tools for voice-overs.
Cost: $99 for Mac, $299 for Windows
Ooyala enables users to distribute videos across multiple sites and track metrics such as the abandonment rates for specific time points in a video.
Cost: From $100 a month
Wistia lets companies distribute password-protected videos to employees and clients through e-mail. Sales and marketing teams can track which messages within videos are most popular.
Cost: $39 to $179 a month
Prefer to turn over the work to a pro? TurnHere's video package for small business includes filming and distribution to YouTube, Dailymotion, and other sites.
Cost: $20 a month or a flat fee of $899 per video project
EyeView creates and distributes business videos and provides analytics. It conducts tests to measure how effective a video is in converting views to sales.
Cost: $2,500 to $5,000 to produce a video; $500 to $1,000 a month for distribution and tracking