ONLINE MARKETING

The Best Tools for Creating Online Video

Comparing some of the top tools for creating viral video.
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Camtasia Studio (techsmith.com)

TechSmith's Camtasia captures video of your computer screento demonstrate software features. It includes tools for voice-overs.

Cost: $99 for Mac, $299 for Windows

Ooyala (ooyala.com)

Ooyala enables users to distribute videos across multiple sites and track metrics such as the abandonment rates for specific time points in a video.

Cost: From $100 a month

Wistia (wistia.com)

Wistia lets companies distribute password-protected videos to employees and clients through e-mail. Sales and marketing teams can track which messages within videos are most popular.

Cost: $39 to $179 a month

TurnHere (affiliate.turnhere.com/turnhere)

Prefer to turn over the work to a pro? TurnHere's video package for small business includes filming and distribution to YouTube, Dailymotion, and other sites.

Cost: $20 a month or a flat fee of $899 per video project

EyeView (eyeviewdigital.com)

EyeView creates and distributes business videos and provides analytics. It conducts tests to measure how effective a video is in converting views to sales.

Cost: $2,500 to $5,000 to produce a video; $500 to $1,000 a month for distribution and tracking

Last updated: Feb 1, 2010




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