June 2010
COVER STORY
2010 Top Small Company Workplaces
Building a great culture is both a strategic decision and a moral one. Here's how that decision can lead you to success.
FEATURES
A Little Enlightened Self-Interest
Patagonia's Yvon Chouinard and Winning Workplaces's Ken Lehman on why companies that treat employees well are succesful.
A Look Inside the Un-Factory
Good friends, good food, good times. Yes, this is a chemical company, but it feels less like a factory than a combination greenhouse and family garage.
Team Building With the New York Jets
No, the Jets did not make it to the Super Bowl this year—to the dismay of many New Yorkers—but they did get an extraordinary new facility to practice in. Here's a look inside.
Testing a Company's Commitment to Transparency
When executives at Return Path decided to sell a division, they also had to decide whether they would bend their commitment to openness and transparency.
How to Build a Beautiful Company
Employing leadership by consensus, the Sky Factory's Bill Witherspoon has set out to create the perfect business.
Why I Sold Zappos
With credit tightening and investors eyeing the exits, was selling his company really the only way to save it?
The Way I Work: Blake Mycoskie of Toms Shoes
Blake Mycoskie, founder of Toms Shoes, built a lifestyle business based on social entrepreneurship.
COLUMNS
Street Smarts | Norm Brodsky
Norm Brodsky on When It's Time to Sell
Should a business owner take an offer to sell his struggling business? Columnist Norm Brodsky offers his advice.
Get Real | Jason Fried
Never Read Another Resume
37signals co-founder Jason Fried never wastes time reading resumes. That's just one of his tips on hiring great workers.
THE GOODS
4 New Rugged Notebooks
We put models from Dell, Panasonic, HP, and Lenovo to the test.
4 iPad Apps for Business
Programs that help you track flights, create slideshows, and more.
3 Online Database Services
New software offers companies innovative ways to store and manage data in the cloud.
4 New Desk Phones
Models from Cisco, Alcatel-Lucent, and AT&T that are smarter and sleeker.
A New Event Service
Poken promises its users networking, with a twist.
A Way to Revive Waterlogged Gadgets
The story behind the invention of the Bheestie bag starts, predictably enough, at the bottom of a pond.
Things I Can't Live Without: Jason Pomeranc of Thompson Hotels
A look at the gear that Jason Pomeranc of Thompson Hotels brings with him when he visits his company's 10 properties.
Luxurious Long-Hauls
United Airlines, Emirates, and Swiss Air are offering some cool new amenities for first- and business-class travelers, including private cubicles with larger TVs and lie-flat beds.
My Favorite Collaboration Tool
Entrepreneur Tim Miner explains how he uses Yammer, a Twitter-like messaging system for businesses.
Does Every Home Theater Need a 3-D TV?
Looking to watch Avatar on DVD as it was meant to be seen? We test new 3-D TV models from Panasonic and Samsung.
A Wireless Phone Charging System
The PowerMat offers users an easier way to power up their phones.
PASSIONS
CEO Passions: Collecting Rare Books
Edward Surovell, founder of Edward Surovell Realtors, spends his free time collecting rare and antiquarian books.
INNOVATION
Innovation: Taking Aim at Gas Guzzlers
Transonic Combustion, founded by Mike Cheiky in Camarillo, California, in 2006, has a simpler solution reducing gasoline consumption: a superefficient fuel injector designed to integrate easily into conventional cars.
How to Build Business Alliances
The basic logic of a strategic alliance is often clear, but managing it can be tough. Here's how to forge partnerships that last.
ADVERTISEMENT
STRATEGY
On-Air Endorsements
For a small company, radio ads offer a good opportunity to build trust, boost brand awareness, and drive sales.
An Animated Salesperson
Why your website needs an avatar, an animated online character used to represent a person or brand.
Elevator Pitch: Closet Couture
Closet Couture wants to be the Facebook (and eBay) of fashionistas. Can CEO Christine Elia stitch together $1 million?
BEHIND THE SCENES
The Business of Niagara Falls
A look at the companies that provide the boat tours, binoculars, and snacks at Niagara Falls.
LAUNCH
The Best Industries for Starting a Business in 2010
Check out our annual ranking of the best industries to start a business. Is now the right time to launch yours?
A Honey Maker Fights Back
An epidemic is threatening the honeybee population. Here's how one honey maker is fighting to save his business.
Entrepreneurs In The News
The latest news on Michelle Madhok, John Caplan and Russell Simmons.
Review: The 2020 Workplace
Authors Jeanne C. Meister and Karie Willyerd describe ways companies can attract and retain innovative thinkers in a multigenerational workforce.
Business for Sale: A Motorcycle Accessories Shop
An Arkansas-based motorcycle accessories shop is for sale for $1.3 million. Can it find a suitable buyer?
LEGACY
Obituary: Joan Castle Joseff, 1912-2010
A pioneering businesswoman who built a company through glamour and grit.
VIEWS & OPINIONS
Editor's Letter: Companies That Put People First
Lessons from the Top Small Company Workplaces of 2010.
The Power of Mutual Mentorship
Agatha Kessler of Fentress Architects talks about how her firm trains its employees to be mentors.








