July/August 2010
COVER STORY
Revitalizing the American Dream
Our highly practical, eminently doable, totally reasonable plan to create a million new jobs.
FEATURES
Case Study: When a Married Couple Disagree
Tom Pastorius was bored with retirement and wanted to buy back his business, Penn Brewery. Is it the right move?
How I Did It: Leslie Blodgett of Bare Escentuals
Here's how Leslie Blodgett grew her company from a tiny maker of bath and body products to a $1.7bn business.
There's No Such Thing as a Wrong Number
There's no such thing as a wrong number, says David Rosen of Grove Street Brokers. Plus: 8 more nuggets of sales wisdom.
The Way I Work: Justin Kan of Justin.tv
Justin Kan, the 27-year-old co-founder of Justin.tv, doesn't mind his lack of work-life balance.
COLUMNS
Street Smarts | Norm Brodsky
Read Carefully Before You Sign on the Line
Columnist Norm Brodsky advises potential borrowers to watch out for exploding interest rates.
Get Real | Jason Fried
Managing Conflict
Columnist Jason Fried suggests that conflict, when handled the right way, can be a good thing.
Balancing Acts | Meg Cadoux Hirshberg
To Love, Honor, and Report To
Columnist Meg Hirshberg discusses what it was like to work for her husband, CEO of Stonyfield Yogurt.
THE GOODS
Four Great Office Coffeemakers
Good coffee can help boost office morale. So if your employees need a java jolt, check out these tested coffeemakers.
Natural Vending Machines
Vending-machine companies specialize in healthy snacks and beverages, and deliver and stock machines for free, with no rental fees.
Three Low-Cost Video Chat Services
Until recently, online video chat services have been relatively bare-bones, better suited for a call to Grandma than a client. Here are three services that are upping the ante with business-friendly features.
Four New iPhone Rivals
Jumping out ahead of the much-anticipated iPhone 4G, Apple's competitors are rolling out their own next-generation offerings. Here are four models we like.
A New Way to Scour the Web
What with blogs, social networks, and 24/7 news sites, finding and sorting through information about clients on the Web can become a full-time job. A new service called Workstreamer does the job for you.
A New and Improved Phone Stand
The story behind the invention of the ezeStand dock for smartphones
Things I Can't Live Without: Fashion Designer Lela Rose
Fashion designer Lela Rose spends a lot of her time traveling to trunk shows. Here are two of her favorite things she can't live without.
A Way to Access Travel Documents Online
AccessMyID aims to relieve the stress of losing your passport or driver’s license while traveling.
My Favorite Tool for Sharing Videos
Entrepreneur James De Julio explains how he uses SlideRocket to share presentations.
Four Set-Top Boxes
Devices from TiVo, Roku, Samsung, and popbox that turn your television into a media hub
A Water-Resistant MP3 Player
The new Sony Walkman W250 can survive a rain-soaked run or a rinse in the sink.
PASSIONS
CEO Passions: Rowing
When Chris Ryan, founder of Geo-Solutions, realized there was no boathouse in Pittsburgh, he built one. The former MIT crew member also formed an association to help raise money for the rowing community.
INNOVATION
Innovation: Building a Better Bottle
Novomer has developed a process that uses carbon dioxide to make affordable, eco-friendly plastic. The company's CEO expects its bottles to appear in stores in the next two years.
How to Optimize Your Site for Search
Want to drive more potential customers to your website? Here are some basic steps to take that will help boost your presence on the search engines.
ADVERTISEMENT
STRATEGY
Packaging Designed by Customers
Companies, such as A Dog's Life, that are putting customers' photos on packaging are seeing a spike in sales and traffic.
How to Incorporate Badges Into Your Website
Using virtual merit badges keeps users engaged and could help reinforce a particular behavior in your customers.
The Art of the Spinoff
Maya Design, now a $6.5 million company, began launching spinoffs in 1998 and grows by cell division.
Elevator Pitch: DivotCard
The DivotCard offers customers a free found of golf on nonpeak days as well as discounts on additional rounds. So far, it has received an enthusiastic response, but can it raise $1 million?
How to Open a Pop-Up Store
With the national retail vacancy rate at a three-year high, temporary shops are dropping into empty spaces. Here are four way to make a pop-up work for you.
BEHIND THE SCENES
The Business of a Truck Stop
Here's a look at the companies that provide the 7 Feathers Truck & Travel Center in Canyonville, Oregon, with a neon sign, snacks, and fuel pumps.
LAUNCH
The Return of the IPO
The IPO market is finally warming up, and investors are betting on high-growth start-ups, like 3D-provider RealD.
What's Up in Wasilla?
Permafrost Vodka is made from Alaskan potatoes and glacial ice. Oh, and it's produced in Sarah Palin's hometown. Will consumers go for the Alaskan spirit?
Entrepreneurs in the News
The latest news on Rick Bayless, Sacha White, and Rashidah Ali
College Student to Hasbro: Thanks but No Thanks
Last year, Sawyer Sparks, 23, turned down an offer from Play-Doh maker Hasbro to license his patented gluten-free modeling clay. He spoke to Inc. about his passion and his commitment to giving back.
Business for Sale: An Ohio Golf Course
This Ohio property attracts golfers from Cincinnati, Dayton, and Columbus. For $2.5 million, you can have any tee time.
So You Want to Be an Entrepreneur?
It helps to exude quiet confidence.
Summer Fun!
If it weren't for them, much of what we love and take for granted as simple summer pleasures might never have existed. Here's to all companies that make the summertime stuff we love.
LEGACY
Legacy: Jack Friedman, 1940–2010
Toymaker Jack Friedman, who gave us the Cabbage Patch dolls, always knew what kids would want next.
VIEWS & OPINIONS
The Start-Up Economy
How to help entrepreneurs help the U.S. economy
Reader Mail: July/August 2010
Inspired by Bob Moore and the marital issues of entrepreneurs
Celebrity Cachet of SwaddleDesign
Lynette Damir's Seattle-based company sells its products to Gwyneth Paltrow and Angelina Jolie - and has sales of $3.6m.
Being LeBron's Partner
Maverick Carter (right), who runs the NBA star's marketing company, spoke with Inc. about managing his brand.








