Protecting Your Rep
Given all the social networks and blogs that make it easy to spout off, chances are, someone's talking about your company online. Here are some of the many new tools companies are using to keep tabs on competitors and scan for online customer comments. Many of the inexpensive applications are robust enough for most small businesses. Larger companies that need to exchange information among sales, marketing, and customer service departments may want to upgrade.
Sends an e-mail when a specific word or phrase is used online.
Reports how often keywords appear in articles and blogs.
Cost: Free to monitor one keyword; $18 to $377 a month for multiple keyword searches
Tracks mentions and reviews of your business on websites such as Twitter, Facebook, Yelp, Foursquare, and Superpages.
Supports 12 languages and lets multiple employees share reports.
Cost: $500 a month and up
Offers geo-location features that monitor online conversations by region.
Cost: $10 to $90 a month
Lets users manage social media campaigns. It integrates with Salesforce.com, Omniture, and Webtrends.
Cost: $600 a month and up