6 Tools for Monitoring Your Reputation
BY Inc. staff
Services like Trackur, Viralheat, and Radian6 keep companies abreast of customer complaints.
Protecting Your Rep
Given all the social networks and blogs that make it easy to spout off, chances are, someone's talking about your company online. Here are some of the many new tools companies are using to keep tabs on competitors and scan for online customer comments. Many of the inexpensive applications are robust enough for most small businesses. Larger companies that need to exchange information among sales, marketing, and customer service departments may want to upgrade.
Google Alerts Sends an e-mail when a specific word or phrase is used online. Cost: Free
Trackur Reports how often keywords appear in articles and blogs. Cost: Free to monitor one keyword; $18 to $377 a month for multiple keyword searches
Yext Rep Tracks mentions and reviews of your business on websites such as Twitter, Facebook, Yelp, Foursquare, and Superpages. Cost: Free
Visible Technologies Supports 12 languages and lets multiple employees share reports. Cost: $500 a month and up
Viralheat Offers geo-location features that monitor online conversations by region. Cost: $10 to $90 a month
Radian6 Lets users manage social media campaigns. It integrates with Salesforce.com, Omniture, and Webtrends. Cost: $600 a month and up