Dec 1, 2010

Entrepreneurs We Love, 2010

All of these entrepreneurs are making our lives healthier, saner, richer, or just more fun.

Jay Rogers, Local Motors; Tina Wells, Buzz Marketing Group; Dave Melton, Sacred

Joe Pugliese; Perry Hagopian; Jesse Chehak; Jeff Minton/Corbis

(from left to right) Jay Rogers, Local Motors; Tina Wells, Buzz Marketing Group; Dave Melton, Sacred Power; Adam McKay (left) and Will Ferrell, Funny or Die

 

Asking individuals to name their favorite entrepreneurs is like asking them to name their favorite foods. The lists they produce will be eclectic, whether they be pastalike universals (Steve Jobs, Jeff Bezos) or snack-cake-ish guilty pleasures (Suzanne Somers, Simon Cowell) or the indispensable mechanics, carpenters, and assisted-living proprietors who are the business equivalents of beloved local dishes.

Asking Inc.'s editorial staff members to name their favorite entrepreneurs produced a similarly eclectic product. We then eschewed the usual suspects -- universally acclaimed founders of iconic companies running from Apple to Zappos. Instead, we selected entrepreneurs who feel like discoveries and whose innovations or achievements excite us personally. Many of these people are on a social mission -- to, for example, bring electricity to off-the-grid families on a Navajo reservation (Dave Melton of Sacred Power) or to aim a slingshot at Big Agriculture by raising grass-fed beef (Chuck Lacy of Rotokawa Cattle Company). Others are technology innovators. Franklin Chang Diaz's dreams have cosmic sweep: His plasma rocket may make it possible to someday visit Mars. Ge Wang's dreams are sweet absurdities: His Ocarina app transforms an iPhone into a flute.

A few of our choices, such as Bobby Flam -- who fights injustice while frying up the most succulent shrimp in Miami -- are barely known outside their neighborhoods. Will Ferrell, you've probably heard of. But were you aware that his start-up, Funny or Die, is wresting control of comedy from the Hollywood behemoths that made him rich?

We appreciate these entrepreneurs for making our lives healthier, saner, richer, or just more fun. They won't all become household names. But in the households in which they are known, their names will be spoken with affection.

Transforming How Food Is Grown

"What's big?" asks Chuck Lacy, surveying the breakfast menu at a café in Burlington, Vermont. Standing 6 foot 8 and sporting a full gray beard, a tattered beige barn coat, and a well-worn Red Sox cap, Lacy is an outsize presence wherever he goes. A former president of Ben & Jerry's, Lacy, 54, helped drive the ice cream maker's 1,000 percent growth during his eight-year tenure there in the late '80s and early '90s -- and created the template for the for-profit business with a social mission, a then-radical notion. Read More

The Man Behind the Roku

"Anthony is not the guy who gets up at the front of the boardroom and waves his hands around and yells, 'This is the future!' " says a member of the board at Roku, Anthony Wood's latest company. "He just goes out and does it." Read More

inDinero Fixes Money Management

Forget, for a second, that Jessica Mah is an anomaly.

Forget that as a 20-year-old female CEO who is also an accomplished software engineer and who just raised more than $1 million, she is, in the words of the investor Paul Graham, "so statistically unusual that there may not be any other CEOs like her working today." Read More

Bringing Power to the Poor

Life is tough on the Navajo Indian reservation. The average per capita income is $7,269, according to the U.S. Census, leaving 43 percent of the population in poverty. An even more staggering statistic: Nearly 18,000 homes on the reservation, which straddles Arizona, Utah, and New Mexico, lack electricity. Read More

Aveda's Founder Goes Organic

Horst Rechelbacher launched the hair care company Aveda in 1978 and, over the next 19 years, turned the industry on its ear. Suddenly, everyone was talking organics and exotics and aromatherapy. That was the Aveda effect. Read More

Civic Duty to SeeClickFix

Ben Berkowitz has sold T-shirts proclaiming, "New Haven: It's better than your town." He founded a local business association and helped organize an annual scavenger hunt to familiarize residents with the Connecticut city's less-celebrated landmarks. So when he spotted some graffiti in his neighborhood, his civic pride kicked in. He sought to notify the proper local agency to resolve the issue, but there wasn't a system in place to do so. Read More

Bobby Flam Stands Strong

Bobby Flam is a James Beard Award winner forced by the economy to plaster local high schools with coupons for $5 shrimp specials. The concierge at South Beach's swank Delano Hotel sends celebrities his way. The homeless drift in on their own. Read More

Innovating Comedy

Hollywood needs more people like Will Ferrell, Chris Henchy, and Adam McKay.

We say this not because we enjoy Eastbound and Down, the bender of a sitcom they produce for HBO, and The Other Guys, the buddy comedy that Henchy, 46, and McKay, 42, wrote and in which Ferrell, 43, starred. We say it because the three men could have easily spent the past few years focusing exclusively on extracting money from their existing franchises. (Step Brothers 2, anyone?) Instead, they have chosen to do work on something risky, ambitious, and, at least in Hollywood, entirely strange: a start-up. Read More

Not Your Average Car Company

Local Motors may be the most joyful durables manufacturer in history. Lots of companies make fun products. But Jay Rogers has designed a business process that's a hoot from ideation and design through sourcing, fabrication, and marketing. If Saturn had delivered as much entertainment as this little car company, it might still be around. Read More

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