Don't worry about your title, writes Jason L. Baptiste, who happens to call himself CEO and co-founder of OnSwipe, a maker of tablet software for magazines. Just make sure the passion is there.

"Hey there Mr. CEO, Chairman, and Co-Founder! As a co-founder of a less than 10 person company with a product that doesn't have customers, titles really don't mean much. Everyone will be doing a little bit of everything, including cleaning the toilets. Don't try to mask the grind of being an entrepreneur with some superficial title. In reality, you should love and embrace the nitty gritty of those first days."

Read Jason's blog.