Entrepreneur Amir Khella on how to scare yourself into action
Product designer Amir Khella (amirkhella.com) writes that when he couldn't quite pull the trigger on his start-up, he tried scaring himself into action. It worked.
"I created more fear of not starting than the fear of starting. I realized that every day I waited a customer was not getting my solution, and a competitor was getting closer to that solution before I did. I even imagined my worst nightmare if I'd failed to take action: I was Milton from Office Space, tucked in the corner cubicle of Initech, staring at my red stapler, and waiting for my next paycheck. That was the magic kick-in-the-butt I was looking for."