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May 2011

FEATURES

The Great Cupcake Wars

You know who plays for keeps these days? Cupcake makers. The stakes are high. Ditto, our correspondent’s blood sugar

How I Did It: Tumi's Charlie Clifford

Shares are set to start trading at $18 a share. Here's how Charlie Clifford created one of the globe's top luggage brands.

Case Study: When a Competitor Attacks Your Company Online

When a competitor attacked their company online, Ken Sim and John DeHart had to decide how to fight back.

COLUMNS

Street Smarts |  Norm Brodsky

Building Your Business

Columnist Norm Brodsky talks about deciding which opportunities a small business should pursue.

Street Smarts |  Norm Brodsky

How to Drum Up Customer Referrals

Columnist Norm Brodsky offers his advice on how to drum up more customer referrals and sales leads.

Street Smarts |  Norm Brodsky

Are You CEO Material?

Norm Brodsky gives tips on how to determine if you are the right person to take your company to the next level.

Get Real |  Jason Fried

How to Hire an Assistant

For the first time in 11 years, columnist Jason Fried needed an assistant. But was he really ready to let go?

Balancing Acts |  Meg Cadoux Hirshberg

Why Entrepreneurs Should Take Sick Days

Business owners strive to control their lives and fortunes—and then illness strikes, and everything falls apart.

THE GOODS

4 Great New Business Laptops

We tested four new notebooks with fast processors and loads of features. Here are the results.

3 Mobile-Advertising Services

A look at different ways to target customers on their mobile devices

Online Legal Help on a Budget

A look at websites that could help reduce your legal bills

A Gadget That Lets You Track Prized Possessions

The Garmin GTU 10 alerts you when it enters or leaves boundaries you set up online.

4 Fabulous Golf Resorts

These stay-and-play resorts are great for business travelers who want to get back to nature.

My Favorite Tool for Collaborating

Entrepreneur Paul Gladen explains how he uses Mavenlink to work on projects with his employees, contractors, and clients.

Can Apps Make You a Better Networker?

Tech Trends columnist John Brandon gave several networking apps a whirl at a recent event for teleworkers. Here’s what he found.

Big Idea: An Antimicrobial Gym Towel

The story behind the Silver Towel, a bamboo towel with bacteria-resistant nanosilver particles

PASSIONS

CEO Passions: Volunteer Firefighting

On the weekends, tech entrepreneur Jonathan Hefter puts out fires as a volunteer firefighter.

INNOVATION

Innovation: A Long-Distance Fingerprint Scanner

Advanced Optical Systems says it has developed a device that can capture fingerprints from up to 6.5 feet away.

A New Way to Make Calls Abroad

Tired of outrageous overseas roaming charges? EZ Roam aims to help.


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