A look at three tools for designing custom tabs without breaking your marketing budget
Ready to take the plunge into Facebook marketing? A new breed of DIY services lets you create custom Facebook pages for your company without breaking your marketing budget, no coding skills required. Here are three we like.
PageModo Best for: Basic pages
The most affordable option in our roundup, Pagemodo is free for one custom page with unlimited fans and a Powered by Pagemodo credit. To use it, sign in to your Facebook account, go to pagemodo.com, click Get Started, and begin designing, using the service's intuitive interface. You can choose from 18 templates, resize and upload images, add text, change colors, and embed video. Then, click Install to Facebook to publish the page. Pagemodo also offers premium accounts, starting at $6.25 a month for three pages with unlimited fans and a smaller Pagemodo credit.
North Social Best for: Promotions
This service lets you create and launch a wide variety of promotions, including group coupons and sweepstakes, from your Facebook page. After logging in to Facebook, go to northsocial.com and click on Sign Up, then Connect With Facebook. Next, select the page you want to customize from a menu. There are no design templates; instead, you upload photos and text to different areas of the page, including headers and footers, and create promotions using apps. Subscriptions start at $19.99 a month for one page with up to 1,000 fans and a North Social credit.
Shortstack Best for: Your own unique look
A good fit for companies looking for lots of design options, ShortStack offers more than 40 design templates and the ability to paste in custom code. Go to shortstacklab.com, click Start Here, and log in to your Facebook account to begin designing. You can upload your logo and images and use widgets to add features such as YouTube videos and your Twitter feed. Unlike Pagemodo and North Social, ShortStack also offers analytic tools that tell you how many people visit your page and what they click on. Free for unlimited pages with up to 100 fans total and a ShortStack credit, the service also has premium versions, starting at $9 a month for unlimited pages with a total of up to 2,500 fans and a credit.
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