Subscribe to Inc. magazine
STARTUP

How to Improve Sales

Get inside your customer's head.
chris savage, blogger logic

Courtesy Subject

Advertisement

For start-ups, making those first few sales can be the hardest part, writes Chris Savage (savagethoughts.com), co-founder of Wistia, a video hosting site. Truly understanding your customers will help.

"What books and magazines would your customers read? What conferences would they go to? What search terms would they use? Who would they follow on Twitter? Once you have an idea of where your customers hang out, you need to go there. The more time you spend where your customers are, the more you'll learn about how they think and whether or not you're focused on the right group."

From the June 2011 issue of Inc. magazine




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: