June 2011
COVER STORY
Core Values of the Top Small Company Workplaces
The crucial element in well-run companies? Leaders who know what they believe in.
FEATURES
A Constant Feeling of Crisis
Think the U.S. economy feels shaky? Try doing business in Argentina, where inflation is rampant.
How We Did It: Superfly Presents
The brains behind Bonnaroo talk about their early days in New Orleans, and how they continue to love their jobs.
Giving Himself Room to Roam
Paul Budnitz, founder of Kidrobot, is finding there’s nothing quite as liberating as being all over the place.
Case Study: How Timing Is Everything
Eric Heinbockel and Fabian Kaempfer struggled with slow sales. So why did they hesitate to fill a large order?
COLUMNS
Street Smarts | Norm Brodsky
How to Take On a Bully
Columnist Norm Brodsky offers his advice on how to deal with a large competitor that intimidates your customers.
Street Smarts | Norm Brodsky
How to Adapt Your Business Model for Hard Times
Norm Brodsky suggests getting a second opinion on big decisions.
Street Smarts | Norm Brodsky
How to Prepare Your Business for Inflation
Norm Brodsky warns that a period of high inflation is coming and offers tips on what you need to do now.
Get Real | Jason Fried
Don't Exaggerate Your Size
Nearly every entrepreneur exaggerates his or her company's size to impress clients. Jason Fried says that's silly.
Trend Watcher | John Gerzema
The Geeks Are Graying
Columnist John Gerzema explains why businesses shouldn't treat technology as a young person's game.
THE GOODS
Cool New Summer Gear
We hunted down the coolest new summertime gadgets and accessories. Here are our top picks.
3 DIY Facebook Design Services
Here's a look at three tools for designing custom tabs without breaking your marketing budget.
3 Handy Browser Plug-Ins
These add-ons to manage bookmarking and surfing could make your online time more productive.
Things I Can't Live Without: Andy Dunn of Bonobos
Dunn's favorite things include The New Yorker and an American Apparel hoody.
My Favorite Tool for Prioritizing E-mail
Entrepreneur Patrick Rhone explains how he uses AwayFind to keep up with urgent e-mail messages on the go.
A New Way to Search for Lodging Online
Want to know exactly what to expect? Room 77 lets you see the view from a room before booking it.
A Better Way to Meet Online
Tech Trends columnist John Brandon recently tried out iMeet, the new Web-conferencing service that all the tech blogs are raving about. Here’s what he found.
Big Idea: A Journal That Turns Inside Out
While developing a book about the space-time continuum, Ellen Dudley was inspired to create an innovative book binding technique.
PASSIONS
CEO Passions: Gymnastics
Twice a day, skin care entrepreneur Ole Henriksen heads to his backyard to swing, roll, and twist on gymnastic equipment.
INNOVATION
Innovation: Silicon-Based LED Chips
Bridgelux says it has developed a cheaper way to produce LED bulbs.
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STRATEGY
Best Business Deals
A bootstrapper's guide to saving money on office furniture, phone service, computers, business travel, and more.
The Way I Work: David Karp of Tumblr
At 11, David Karp taught himself to code. Now 24, he runs Tumblr, a blogging site that gets 1.5 billion weekly page views.
BEHIND THE SCENES
The Business of a Tennis Match
A look at the companies that provide the court surface, windscreens, and umpire microphone at the Westgate Tennis Center in Dothan, Alabama.
LAUNCH
Domestic Medical Tourism
What can be done about soaring medical costs? One company seems to have found an answer: domestic medical tourism.
How to Improve Sales
Get inside your customer's head.
Chris Burch's Latest Cool Company
The fashion mogul is now bringing style to office supplies.
Inc. Data Bank
Twenty-nine percent of small businesses intend to increase their online advertising budgets this year, among other intriguing statistics.
Book Review: We First
Author Simon Mainwaring looks at how brands and consumers can use social media to build a better world.
When Slow Is Better
Here's how to strike a balance between fast customer service and personalized quality care.
Buying Local for Baby
Sisters Ariana Ulloa-Olavarrieta, Tania Ulloa-Malave, and Cintia Ulloa-Hays are reinventing organic baby food.
LEGACY
Obituary: Jack Fulk, 1932-2011
A fast-food pioneer who knew exactly what he wanted
VIEWS & OPINIONS
Editor's Letter: Living Your Values
How great leaders build great company cultures
Forget About Best Practices
Author Carol Sanford says start-up founders need to stop following the rules and start thinking for themselves.
Inc. 5000 Update: Turbie Twist
The story of two sisters and a hair towel
Reader Mail: June 2011
Readers respond to our cover story about Etsy founder Rob Kalin, a feature about spying on the competition, and Jason Fried's column about running a flat company.







