Ideeli sells apparel, accessories, shoes, and home and travel items through a members-only shopping site.
CEO Paul Hurley
Paul Hurley is a very particular kind of serial entrepreneur: the kind who built companies to educate himself. Ideeli, the flash-shopping website Hurley co-founded in 2006 with Mark Uhrmacher, is where that education has paid off. The company had $77.7 million in revenue last year (Hurley expects sales to at least triple in 2011) to bring its three-year growth rate to 40,882 percent. For more about Hurley and ideeli, the No. 1 company on the Inc. 500, see "The Fastest-Growing Private Company of 2011."
LEIGH BUCHANAN is an editor at large for Inc. magazine. A former editor at Harvard Business Review and founding editor of WebMaster magazine, she writes regular columns on leadership and workplace culture. @LeighEBuchanan