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CUSTOMER SERVICE

Data Bank: What Your Customers Do When They're Mad

How many more people will your customer tell about a bad experience versus a good one?
customer service, data bank, statistics, infographics

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A company works only as efficiently as its customer service. Pleased customers can spread the tale of positive interaction. Unhappy ones can tarnish a brand in just 160 characters or a quick post to Yelp. To make matters worse, customers are more likely to talk about a bad experience than a good one. Consumer Reports broke down these disturbing facts in its latest Customer Service Barometer. 

Portion of customers who have walked out of a store because of poor customer service in the past 12 months: 64 percent.

Share of customers who say they are willing to spend more at companies that provide supreior customer service: 70 percent.

Average number of people a customer will tell about a good customer service experience:

Average number of people a customer will tell about a bad experience:




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