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Social Media Marketing by the Numbers
Social media marketing is all the rage. But does it really pay off? Here's a look at six strategies and how smart companies are using them.
Bill Mayer
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Should you hire a celebrity tweeter?Here's how two companies turned B-List star power into A-List promotions. |
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How to promote your company on FacebookThe social network is a perfect match for contests, sweepstakes, and giveaways. Here's how two companies turned their "Likes" into loot. |
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Is Foursquare really a great place to advertise?Luke's Lobster used Foursquare Specials to help market its new store. Experts weigh in on what it could have done better. |
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Why it doesn't pay to buy yourself a Twitter followingIf you're tempted to buy yourself a fast, random, social following, read this first. |
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Translating Viral YouTube Videos Into SalesWant to go viral? Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales. |
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Is rewarding customers for referrals worthwhile?How Sweet Spot, a hair removal salon, used Blue Calypso's word of mouth solution to generate sales and repeat clients—something LivingSocial had failed to do. |
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