Here's how two companies turned B-List star power into A-List promotions.
The social network is a perfect match for contests, sweepstakes, and giveaways. Here's how two companies turned their "Likes" into loot.
Luke's Lobster used Foursquare Specials to help market its new store. Experts weigh in on what it could have done better.
If you're tempted to buy yourself a fast, random, social following, read this first.
Want to go viral? Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales.
How Sweet Spot, a hair removal salon, used Blue Calypso's word of mouth solution to generate sales and repeat clients—something LivingSocial had failed to do.
Should You Hire a Celebrity Tweeter?
Turn Facebook "Likes" into Loot
You Should Be on Foursquare
Don't Buy Your Twitter Followers
Translating Viral YouTube Videos Into Sales
How to Create a Great Word-of-Mouth Campaign