From the December 2011 issue of Inc. magazine

How Your Customers Will Spend Money This Holiday Season

What portion of consumers plan to use coupons this year? Who is spending more than last year? We crunched the numbers.

 

HOLIDAY SHOPPING

How consumers plan to spend this holiday season, compared with last year:

Portion of consumers who use coupons when holiday shopping:
 

33% The portion of Americans
who say they have no spare cash
this holiday season