VenueRank: A New Gauge of Online Influence
BY Abram Brown
Product spotlight: Here's a service that can help you determine your online social standing.
How social are your storefronts?VenueRank can help you find out by measuring the social-media influence of individual locations. After you sign up, VenueRank analyzes a variety of factors, including Foursquare check-ins, Facebook Likes, and online reviews, for each of your company's sites. Then, it uses an algorithm to assign each one a score of 1 to 100.
On your VenueRank dashboard, you can check the scores, which are updated daily, along with the raw metrics, including Foursquare check-ins. You can also view a map showing scores at various locations and see how you rank against benchmarks based on data from 100,000 storefronts. Then, you can e-mail score reports.