How Do Small-Business Owners Measure Success?
Share of small-business owners who say the poor business climate had a negative effect on their health in 2011: 44%
Portion who excercised less in 2011: 33%
Portion who gained weight: 22%
Small-business owners' top goals for 2012:
1. Grow the business.
2. Improve relationships with friends and family.
3. Eat healthier.
4. Work out more.
5. Work less.
The most important measure of success, according to small-business owners:
THE HARTFORD SMALL BUSINESS SUCESS STUDY
Portion of citizens who say entrepreneurs are highly valued in their country:
Portion of citizens who say they have had an idea for a new business:
BBC WORLD SERVICE; GLOBESCAN
Word of Mouth
Portion of U.S. consumers who use the following methods to discuss products and services:
Average rating given in online reviews: 43. out of 5
EMARKETER; WORD OF MOUTH ASSOCIATION