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How Do Small-Business Owners Measure Success?

Entrepreneurs rank their top goals for 2012, how they measure success, and how the business climate has affected their health in the past year. We crunched the numbers.
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Work-Life Balance

Share of small-business owners who say the poor business climate had a negative effect on their health in 2011: 44%

Portion who excercised less in 2011: 33%

Portion who gained weight: 22%

MANTA


Resolutions

Small-business owners' top goals for 2012:

1. Grow the business.

2. Improve relationships with friends and family.

3. Eat healthier.

4. Work out more.

5. Work less.

MANTA


Success

The most important measure of success, according to small-business owners:

THE HARTFORD SMALL BUSINESS SUCESS STUDY


Global Entrepreneurship

Portion of citizens who say entrepreneurs are highly valued in their country:

Portion of citizens who say they have had an idea for a new business:

BBC WORLD SERVICE; GLOBESCAN


Word of Mouth

Portion of U.S. consumers who use the following methods to discuss products and services:

Average rating given in online reviews: 43. out of 5

EMARKETER; WORD OF MOUTH ASSOCIATION

Last updated: Feb 28, 2012




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