STARTUP

Does Your Start-Up's Name Sound Like a Piece of Ikea Furniture?

Before you settle on a name for your company, check out these very simple yet brilliant thoughts on naming. Also, take the Ikea challenge!
Advertisement

As George Eastman, the founder of Kodak and godfather of the nonsensical naming trend said, "A trademark should be short, vigorous, incapable of being misspelled. It must mean nothing. If the name has no dictionary definition, it must be associated only with your product."

As Jason Calacanis, CEO of Inside.com and angel investor said, "If you go into a VC meeting with a crappy name, they will look at it the same way they look at you unshaven with a stain on your shirt. If you can't name your company well, you're simply not worth investing in."

So just for fun, take this quiz and see if you can tell if the word is a start-up or a piece of Ikea furniture:

1. Falster

a. A line of weather-resistant outdoor furniture

b. A bedside table

2. Clypd

a. An online exchange for digital advertising

b. A bedside table

3. Fruux

a. A cloud based platform for organizing contacts and calendar items

b. A shelving unit with sliding glass doors

Fun Fact: 19 of the top 25 U.S. websites have a name with two syllables or fewer.

Answer to all: (a.)

IMAGE: julesantonio/Flickr
From the June 2013 issue of Inc. magazine




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: