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PRODUCTIVITY

Can Coffee Shop Noises Make You More Creative?

Science says yes. And a new app offers creative clamor sans the $4 latte.
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Turns out there's a good reason to work out of a coffee shop other than the free wifi.

A study by researchers at the University of British Columbia and the University of Virginia suggests that moderate ambient noise--70 decibels, like that found in a coffee shop--can boost your ability to come up with creative ideas. 

The moderate noise distraction, researchers speculate, may aid in abstract thinking.

And now you can get the creativity jolt without the caffeine via Coffitivity, a free online app that serves up an infinite loop of coffee-shop noise.

Justin Kauszler, a 23-year-old part-time business development liaison at Virginia Commonwealth University, came up with the idea after reading about the study.

Kauszler spent four days working out of a coffee shop and was astounded by how well his ideas flowed amid the chatter and clank.

He asked to go back for a fifth day, but his boss said no. So he took an online coding class and created the app.

Kauszler isn't the only one who likes the hum of his virtual coffee shop: Coffitivity now gets about 15,000 hits a day.

 

 




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