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9 Questions for Angie Hicks

Yes, she's the public face of Angie's List, the $156 million review site she founded in 1995, but Angie Hicks still struggles to overcome her shyness.
HITTING THE BRICKS In the early days of her company, Angie Hicks went door to door signing up members for Angie's List.

What have you sacrificed for success?

It's less about what you sacrifice and more about what you prioritize. The best advice I got early on: Only you can make your family a priority.


Angie Hicks On Customer Loyalty

The founder of Angie's List talks to Scott Gerber about building a well-known reviews site from scratch.


What's one thing your employees would be surprised to know about you?

I'm really shy. I'm the face and voice of the company on TV, in magazines, and on the radio, but I have to work to stretch outside my natural comfort zone in those scenarios.

What have you learned about yourself while running your business?

One of my strongest traits is perseverance. It has helped me accomplish things I never dreamt of being able to do, like selling door to door.

The biggest myth in business is...

Success means not failing. I think success is embracing failure and learning from it.

Who gives you the best advice?

My husband. He's great at problem solving and pushing me to strive further.

Which fictional character would you like to go into business with?

Alicia Florrick, from The Good Wife. She's bright and shows great perseverance.

If you were to start your own political party, what would the platform be?

The Consumer Rights Party, which stands for empowerment and transparency for all.

What's the most embarrassing thing you're willing to admit here?

I'm addicted to reality TV, especially the Real Housewives.

If you could time travel, where would you be right now?

Right here. My family is my world, and I count my professional colleagues as part of that. I try really hard to live in each moment.

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