Digg: Before and After Its Redesign
The Original Site
Justin Van Slembrouck, Digg designer, : "Digg tried to do too much. The site was sliced and diced in so many ways."
Karen McGrane, CEO of Bond Art + Science: "I disagree. The old Digg made it really easy to filter by category. You could, for example, find all the popular funny images in the past 24 hours. I used it all the time."
Van Slembrouck: "The emphasis on Digg numbers led to too much gaming of the system. People artificially pumped up numbers to drive traffic to their site."
McGrane: "The value of the old Digg was that it was a participatory experience. For some people, being able to vote on content was important."
The New Digg
Van Slembrouck: "Our goal was to distill a noisy, cluttered Internet into calm and boil it down to 10 important things. To say, 'This is what you need to know.' "
McGrane: "The design is beautiful. But it's like they decided that what I want is an editorialized, stylized version of popular content from the Internet. If I wanted that, I would use Flipboard."
Van Slembrouck: "We downplayed the Digg button. Most of today's conversations happen elsewhere on the Web."
McGrane: "By doing this, they don't put me, as a user, in control."