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3 Reasons To Launch a B2B Start-Up

They may not get as much buzz as the latest consumer start-ups, but B2B start-ups have a number of distinct advantages. Here are just a few.

There Is less Competition

As Chris Dixon warns, “If you are thinking of starting a nontransactional consumer start-up, be aware that you are entering what is perhaps the most competitive sector in tech in the last decade.”

Business Customers don’t Expect Stuff to Be Free

Unlike with consumer tech start-ups, the B2B business model is straightforward.
If your product is valuable to businesses, they will pay actual money for it.

The Market Is Ripe for Innovation

As Jim Goetz of Sequoia Capital explains, the enterprise market is dominated by companies that are “large, slow, and flatfooted.” Innovative start-ups have a tremendous opportunity to be disrupters.

From the October issue of Inc. magazine

JILL KRASNY | Staff Writer

Jill Krasny is a staff writer for Inc. magazine, where she covers the intersection of entertainment and startups. Prior to Inc., she was a writer for MTV and Esquire and an editor at TheStreet. She is a graduate of the University of Southern California with a degree in communication. She lives in New York City.

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