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Why B2B Startups Are Suddenly So Sexy

They may be boring, but B2B start-ups are proving that there's nothing more alluring than profits.

They aren’t generating lots of buzz at South by Southwest. They don’t make that cool new app all your friends insist you just have to get. But there is one very interesting thing to say about the start-ups that cater to the rather mundane needs of other businesses: They are really good at making money.

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IMAGE: Ross McDonald
From the October issue of Inc. magazine

JILL KRASNY | Staff Writer

Jill Krasny is a staff writer for Inc. magazine, where she covers the intersection of entertainment and startups. Prior to Inc., she was a writer for MTV and Esquire and an editor at TheStreet. She is a graduate of the University of Southern California with a degree in communication. She lives in New York City.




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