We are a very ambition-driven organization; everyone who works on Grand St. is sort of obsessive about it. That's why we take a monthly field trip outside the office.

It usually takes a whole day--we might go to art galleries, or we might spend the day at the beach.

It's not a team-building thing at all. There's no agenda and no structure. It's about creating an opportunity for blue-sky days. The reason we impose these days is that if we didn't, people would just keep going and going and going. We have to fiercely command time for fun.

As told to Inc. senior writer Christine-Lagorio-Chafkin.