How to Do More of What You're Good at and Less of What You're Bad At
BY Carolyn Rafaelian
Your No. 1 priority: hiring talented people.
In the early days of my business, I had a lot of opportunity around me, but I had a very green staff. I was trying to lead in every area of the business.
I was on the lookout for a CEO when I met Giovanni Feroce. He saw the potential for the business, but he also saw what we lacked. He helped me take that leap to hire new people. When we got real talent in, it was such a breath of fresh air. I got to focus on my big talent, which was the creative part. That is my strength.
If you feel that anxiousness, that sense the business could be more, then you know you need to access other talent to flourish. Make that your No. 1 priority.
The last thing I ever want to do is something I don't have enough expertise in. Know what you don't know. We all have our talents. Surround yourself with people who are as good at what they do as you are at what you do.
As told to Inc. staff writer Issie Lapowsky.
From the November issue of Inc. magazine
CAROLYN RAFAELIAN is the founder of the jewelry maker Alex and Ani. She is Alex and Ani's creator and designer. The company launched in 2004 and is named after Carolyn's first two daughters. She resides in Rhode Island.