The oxygen for trolls or haters on social media is an argument. That's why most people think the best way to handle them is to ignore them. I disagree.

The best way is to engage them, but with respect. Acknowledge their point of view and start a conversation. They'll gain a lot of respect for your willingness to hear them out.  Give them the benefit of the doubt and recognize that a lot of times, tone is lost on Twitter.

The only move is to be the bigger person. When people say, "Gary you’re so full of shit," I jump in and say, "Explain to me why. What can I do?" The moment you acknowledge somebody else’s point of view, you’ve already made the conversation more of a positive for you. Haters, a lot of times, just want to be recognized. Twenty to thirty of my biggest fans started off as haters. What happens is they gain a lot of respect for your willingness to hear them out.

As told to Inc. staff writer Issie Lapowsky.