Subscribe to Inc. magazine
TECHNOLOGY

Inside the High-Tech Cigarette

Unlike most e-cigarettes, which vaporize liquid nicotine, Ploom's Pax and modelTwo create smokeless vapor by heating tobacco just enough to release the nicotine and flavors. Scroll down to see how it works.
1
The Tobacco Pods
The Tobacco Pods
The modelTwo ($40) takes bullet-shaped pods of tobacco ($9 for 12), which are inserted beneath the screw-top lid. Replacing the lid pierces the pod, which is heated when the power is turned on. Ploom sells six flavors, including Gold, a tobacco with cognac and honey notes.
PHOTO: Nathanael Turner
2
The On Switch
The On Switch
Press the power button on the model Two and an LED glows to indicate whether the device is heating or ready to produce vapor. The battery-powered vaporizer recharges via a USB cable.
PHOTO: Nathanael Turner
3
Where The Tobacco Goes
Where The Tobacco Goes
The base of the Pax ($250) has a plastic lid held in place by magnets. It pops off with a light press, revealing a thimble-size stainless-steel bowl that can be stuffed with loose tobacco--or other plant matter.
PHOTO: Nathanael Turner
4
The Mouthpiece
The Mouthpiece
Pressing on the top of the Pax causes the mouthpiece to pop out and turns on the device's heating unit. Clicking it again turns the device off.
PHOTO: Nathanael Turner
5
Battery Powered
Battery Powered
The Pax's rechargeable battery powers a tiny heating system that is hot enough to vaporize nicotine without igniting the tobacco. A pulsing purple light indicates heating is under way. (The light glows green when the vapor is ready.) The light also indicates battery life when the Pax is shaken.
PHOTO: Nathanael Turner



Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: