Web Wise: With Jim Sterne
Jim Sterne, president of Target Marketing, in Santa Barbara, Calif., is a speaker, consultant, and author of the books World Wide Web Marketing, Customer Service on the Internet, and Email Marketing (John Wiley & Sons). His "Web Wise" columns appear in Inc. Technology.
Articles by Jim Sterne
- I Wanna Hold Your Hand
- With the right Web site, you can walk customers through even the most complex selling process.
(Inc. Technology #1 2001) - At Your Service
- Service businesses need a touch of ingenuity to make the Web work for them.
(Inc. Technology #4 2000) - In Praise of E-mail
- You may take e-mail for granted, but it just might be the simplest, most effective weapon in the marketer's arsenal.
(Inc. Technology #2 2000) - Come In. I've Been Expecting You
- Personalizing your Web site doesn't have to lead to personal bankruptcy. Here's how inexpensive tools can make every site visitor feel like an audience of one.
(Inc. Technology #1 2000) - A Fine and Private Page
- Want to build an extranet for your customers but lack the resources? For a fraction of the cost and stress, consider creating Web pages that only specified parties can see.
(Inc. Technology #4 1999) - Every Click They Make
- Your online customers already tell you what they think of your Web site and products. All you need to do is learn how to listen. Here's how to extract valuable information from your customers.
(Inc. Technology #3 1999) - Expos Exposed
- A seasoned expo attendee looks at the trade shows now offered in cyberspace. The verdict? There's no substitute for good, old-fashioned, face-to-face networking.
(Inc. Technology #2 1998) - Best of Show
- The president of Target Marketing reviews TRAQ-IT Tradeshow Software, a tool for planning, managing, and overseeing the exhaustive details of your company's trade show.
(Inc. Technology #1 1999) - Even a Child Can Do It
- Building a fantastic Web site is incredibly simple, but it seems that very few companies manage to pull it off. Here's a list of the most commonly ignored keys to effective Web design.
(Inc. Technology #2 1999)
