You've decided to take the plunge into Twitter. You even have some idea of how you're going to use it (gasp – a real Twitter strategy!). But since this is *online* marketing we're discussing, you now have a array of options facing you for exactly how to do that and which tools to use. Which one has the features you'll need? How do you answer that question without spending endless hours testing and wondering? Which one has the lowest learning curve?
If I can ease the anxiety a bit on this one, I actually don't think this is a place to worry too much about making the "right" decision from the start. If you know (and abide by) these three reasons you'll be able to switch tools at a whim without much, if any, remorse:
Free! - pretty much all the tools have a free version that will work for the majority of people. You don't have to make any financial investment to try the tool out.
Low Learning Curve - the tools don't take a lot of time to learn how to use – so you don't have to invest inordinate amounts of your time to discover if one of them is going to work for you.
Won't horde your content - because the tools are basically taking content from Twitter itself in a more useful and user friendly way, your core content is on Twitter, not stuck inside the tool. You can even use more than one tool to read the same content in different ways if that's what works for you.
Think of your goal as finding one or two tools and then being mindful not to do anything that *removes* content from the Twitter database while using them.
So without further ado, here are some Twitter tools that can help you put in play your tweeting master plan.
Mobile Apps - Twitter Tools to Manage Accounts, Posts, Replies and Multiple Users
Let's face it, some of our best ideas happen when we're in the car, brushing our teeth, just about to fall asleep or otherwise un-tethered to a traditional computer. Here are some great Twitter tools for the mobile in you:
Seesmic - this application is especially nice for devices operating on Android. It has a clean, thorough interface and connects with URL shorteners and photo/video sharing. It's a great tool if you want a single software for both mobile and desktop.
TwitterBerry - If you've got a BlackBerry, this is a must-have app. It provides most of the basic Twitter functionality you experience at your desktop including the ability to tweet pictures, view timelines, search, and send and receive direct messages. Note however this is only for BlackBerry and as of the time of this article does not have a desktop version.
Tweetie - in addition to the Twitter functionality you'd expect, Tweetie can also do a restoration of your user interface if you're interrupted by a phone call and your offline Twitter actions can also be synced up when you come back online. Note that as of this article this tool does not have a desktop version.
What do you like/dislike about these mobile twitter tools? Which ones did I leave out?
Next time we'll talk about desktop apps, tools to boost engagement and tools for measuring your success.