The Agriculture Disruptor: 'You Don't Need Overalls to Be a Farmer'
The story of how Alejandro Vélez and Nikhil Arora, founders of Back to the Roots, are bringing their grow-at-home mushroom and produce kits to Whole Foods, Petco, Nordstrom, and beyond.
Full Story Alejando Vélez and Nikhil Arora wanted to reconnect people to their food, and it started with leftover coffee grounds.
Plan Back to the Roots founder Alejandro Vélez talks about how he and his co-founder crowdfunded responsibly.
Start Nikhil Arora and Alejandro Vélez weren't friends before they partnered together, but they quickly bonded over a single idea.
Teamwork Alejandro Vélez and Nikhil Arora have different approaches to their business and had to learn how to work with each other.
Forward For Nikhil Arora and Alejandro Vélez, agreeing on something is a potential step backwards.
Motivation Alejandro Vélez believes that being an entrepreneur isn't necessarily the best way or the worst way, just one way.
Simple For Nikhil Arora, co-founder of Back to the Roots, one of them is hustle. He talks about the other here.
Push To Back to the Roots co-founder Alejandro Vélez, being an entrepreneur can have its ups and downs, but achievement depends on one thing.
Repetition Alejandro Vélez and Nikhil Arora didn't really know what they were doing when they started, but figured it out the best way you can.
Step Back Back to the Roots founders Alejandro Vélez and Nikhil Arora say you don't want failure or success to get you too far off kilter.
Mentors You don't know it all. Here's what to do when you realize it.
Focus Back to the Roots co-founder Alejandro Vélez knows the best thing to do sometimes is not the thing he wants to do.
People Back to the Roots co-founder Alejandro Vélez says business is "emotional," and more.
Partnership The ups and downs are a lot easier when you have someone to rely on, says Nikhil Arora.
1+1=3 Alejandro Vélez and Nikhil Arora have found the best way to work together is to prioritize their individual skill sets.
Strengths Outsourcing certain logistics has become an integral part of the Back to the Roots business.
Passion "The hours don't matter, the pay doesn't matter," says Nikhil Arora who used to work a corporate job but found his passion when he co-founded Back to the Roots.
Grind From the start, Back to the Roots founders Alejandro Vélez and Nikhil Arora have kept each other in check. "He's my boss, and I'm his boss," says Vélez.
Hustle Still being small, Back to the Roots founders, Nikhil Arora and Alejandro Vélez look at every interaction as a necessary one, and don't want to screw anything up.
Payoff Almost-bankers Alejandro Vélez and Nikhil Arora, who co-founded Back to the Roots mushroom-making kits, just wanted to do something they loved.