The story of how Alejandro Vélez and Nikhil Arora, founders of Back to the Roots, are bringing their grow-at-home mushroom and produce kits to Whole Foods, Petco, Nordstrom, and beyond.
Alejando Vélez and Nikhil Arora wanted to reconnect people to their food, and it started with leftover coffee grounds.
Back to the Roots founder Alejandro Vélez talks about how he and his co-founder crowdfunded responsibly.
Nikhil Arora and Alejandro Vélez weren't friends before they partnered together, but they quickly bonded over a single idea.
Alejandro Vélez and Nikhil Arora have different approaches to their business and had to learn how to work with each other.
For Nikhil Arora and Alejandro Vélez, agreeing on something is a potential step backwards.
Alejandro Vélez believes that being an entrepreneur isn't necessarily the best way or the worst way, just one way.
For Nikhil Arora, co-founder of Back to the Roots, one of them is hustle. He talks about the other here.
To Back to the Roots co-founder Alejandro Vélez, being an entrepreneur can have its ups and downs, but achievement depends on one thing.
Alejandro Vélez and Nikhil Arora didn't really know what they were doing when they started, but figured it out the best way you can.
Back to the Roots founders Alejandro Vélez and Nikhil Arora say you don't want failure or success to get you too far off kilter.
You don't know it all. Here's what to do when you realize it.
Back to the Roots co-founder Alejandro Vélez knows the best thing to do sometimes is not the thing he wants to do.
Back to the Roots co-founder Alejandro Vélez says business is "emotional," and more.
The ups and downs are a lot easier when you have someone to rely on, says Nikhil Arora.
Alejandro Vélez and Nikhil Arora have found the best way to work together is to prioritize their individual skill sets.
Outsourcing certain logistics has become an integral part of the Back to the Roots business.
"The hours don't matter, the pay doesn't matter," says Nikhil Arora who used to work a corporate job but found his passion when he co-founded Back to the Roots.
From the start, Back to the Roots founders Alejandro Vélez and Nikhil Arora have kept each other in check. "He's my boss, and I'm his boss," says Vélez.
Still being small, Back to the Roots founders, Nikhil Arora and Alejandro Vélez look at every interaction as a necessary one, and don't want to screw anything up.
Almost-bankers Alejandro Vélez and Nikhil Arora, who co-founded Back to the Roots mushroom-making kits, just wanted to do something they loved.
FULL STORY Grind, Hustle, and Payoff10:29
PLAN Should You Crowdfund to Raise Money?1:28
START 'We Were the Only Ones Who Thought This Was a Good Idea'1:24
TEAMWORK It Takes Mutual Respect to Succeed1:25
FORWARD Conflict Is an Opportunity to Grow0:45
MOTIVATION Entrepreneurship is About Doing1:18
SIMPLE 2 Things It Takes to Be an Entrepreneur0:23
PUSH You'll Succeed If You Do This0:32
REPETITION Jump In. Learn by Doing (Like Most Entrepreneurs)1:09
STEP BACK Don't Drink Your Own Kool-Aid1:43
MENTORS Who's Your Sounding Board?1:06
FOCUS Don't Do Everything You Want to Do0:40
PEOPLE You Won't Learn This in Business School1:16
PARTNERSHIP Overcome Challenges With a Co-Founder1:06
1+1=3 Divide and Conquer: 'I'm His Boss and He's My Boss'1:15
STRENGTHS Do What You're Good At1:00
PASSION Do It If You Love It0:46
GRIND 'All Day, Every Day, You Have to Be on Your A-Game'3:57
HUSTLE For Back to the Roots, Everything Feels Like Make-or-Break3:33
PAYOFF You Can Do Something You Believe In--and Get Paid3:42