Catalina Girald founded her lingerie company Naja with two intentions: creating a global brand and helping to employ and inspire women.
Catalina Girald talks about starting and building Naja as a disruptive, empowering lingerie brand for women.
On a typical day, Catalina Girald clocks 12 hours at the Naja factory before meeting with the rest of her teams.
When you have to fire a person or factory, it's best to do it quickly and with as much elegance as possible.
To ensure a quality product, Catalina Girald uses herself as the fit model.
Naja lingerie has quotes and detailing on the inside, to surprise and inspire customers.
Underwear for Hope is creating jobs for women in Colombia, by teaching sewing skills and then offering employment.
The hardest part of building a company is never knowing what problems might arise.
Using lessons she learned from earlier businesses, Catalina Girald set out to make Naja profitable from day one.
With each new company, you get better and learn more about how to succeed.
When it comes to paying attention to detail, nobody was better than Steve Jobs.
At first, getting a manufacturer to sign on to a more complicated process was a challenge.
For entrepreneurs, it can be a challenge to learn how to manage employees who have a different view toward work.
It's the Goldilocks problem: do you have too much, too little or just the right amount of product?
For Catalina Girald, the goal is to build a large company that will challenge and disrupt the major lingerie brands.
FULL STORY Grind, Hustle, and Payoff8:06
HOW I WORK A Day in the Life of Catalina Girald1:24
FIRING One of the Toughest Things to Learn1:14
QUALITY Know Your Product Better Than Everyone Else0:43
THE LITTLE THINGS Details Matter to Customers1:15
IMPACT Building a Business That Gives Back3:01
RESPONSIBILITY Once You Take Money, There's More Pressure2:25
FAILURE Can You Make Your Company Fail-Proof?1:27
LESSONS Learning From Serial Entrepreneurship0:56
ROLE MODELS Channel Your Inner Steve Jobs1:17
COMPLICATIONS Get Others to See Your Vision1:15
GRIND 'The Hardest Thing Is Managing Other People'3:06
HUSTLE Once Your Site Goes Live, Everything Changes3:14
PAYOFF 'You're Going to Tie Your Self-Esteem to Your Company'2:54