Disrupting the Lingerie Industry and Empowering Women
Catalina Girald founded her lingerie company Naja with two intentions: creating a global brand and helping to employ and inspire women.
FULL STORY Catalina Girald talks about starting and building Naja as a disruptive, empowering lingerie brand for women.
HOW I WORK On a typical day, Catalina Girald clocks 12 hours at the Naja factory before meeting with the rest of her teams.
FIRING When you have to fire a person or factory, it's best to do it quickly and with as much elegance as possible.
Quality To ensure a quality product, Catalina Girald uses herself as the fit model.
THE LITTLE THINGS Naja lingerie has quotes and detailing on the inside, to surprise and inspire customers.
IMPACT Underwear for Hope is creating jobs for women in Colombia, by teaching sewing skills and then offering employment.
RESPONSIBILITY The hardest part of building a company is never knowing what problems might arise.
FAILURE Using lessons she learned from earlier businesses, Catalina Girald set out to make Naja profitable from day one.
LESSONS With each new company, you get better and learn more about how to succeed.
ROLE MODELS When it comes to paying attention to detail, nobody was better than Steve Jobs.
COMPLICATIONS At first, getting a manufacturer to sign on to a more complicated process was a challenge.
GRIND For entrepreneurs, it can be a challenge to learn how to manage employees who have a different view toward work.
HUSTLE It's the Goldilocks problem: do you have too much, too little or just the right amount of product?
PAYOFF For Catalina Girald, the goal is to build a large company that will challenge and disrupt the major lingerie brands.