The Startup Story of a Professional Network for the Gay and Lesbian Community
How Richard Klein grew dot429, the LGBT professional network he founded, to 70,000 U.S. members in three years.
FULL STORY Richard Klein recognized a big opportunity to create a professional network for the gay community, so he started with 100 influencers and visionaries. Here's how.
STARTUP Before dot429, his gay professional network, Richard Klein started and sold a magazine, Surface, which taught him a lot.
GAMBLE Before Richard Klein could start the kind of company he really wanted to work for, he had to take this ultimate risk.
LEADERSHIP Richard Klein explains why he is relinquishing the top spot as CEO.
HIRING The dot429 founder likes employees who are entrepreneurially-minded, but not so much that they derail projects.
FIRING Richard Klein describes when firing someone turns out to be the best decision.
EVOLUTION Dot429 founder Richard Klein describes how to go from being unknown to being respected.
WIRED Richard Klein is reachable 24/7, which is a blessing and a curse.
PRODUCT Why the LGBT founder decided a print magazine would be the best next step for the brand.
BALANCE The Dot429 founder recommends that family and friends do not take a back seat.
GROWTH Richard Klein, founder of dot429, an LGBT professional network, is expanding the company into other niche demographic groups.
SALES Dot429 founder Richard Klein juggles advertisers who would pay handsomely versus those who would convey the right image.
PRACTICE Dot429 founder Richard Klein has a simple, albeit time-consuming, route to becoming more flexible.
REWARD Richard Klein, founder of LGBT professional network dot429, advises on the kind of people you ought to recruit.
GRIND Since 2010, he's grown dot429 to 70,000 members and 30 employees. Here he tells how he did it.
HUSTLE For Richard Klein, the best way to grow dot429, his LGBT professional network, is to constantly create scenarios for people to encounter it.
PAYOFF Richard Klein wanted to create a community--not a money-maker.