How a Navy SEAL Builds a Marketing Business
IMI started as a spin-off, but former Navy SEAL Brent Gleeson and co-founder Brandon Fishman have turned it into one of the fastest-growing internet marketing companies in the country.
FULL STORY When your business hits a certain size, you go from pure entrepreneur to leader and manager.
CONFLICT A problem is often just a breakdown in communication.
MISTAKES Sometimes quick decision-making leads straight to success, and sometimes it leads to learning opportunities.
OFFICES As your business gets bigger, you may outgrow an office--or four.
OWN IT Whether it's a tech glitch or human error, at the end of the day, leaders have to take personal responsibility for failures.
THE LONG HAUL There are plenty of people who aren't willing to put in the time and energy needed to start a business.
DETAILS Not paying attention to details doesn't just make you look bad--it can drive away potential clients.
FAMILY Both entrepreneurs and their employees benefit from supportive families.
INVESTORS People will be investing as much in you as your business, so it's important to sell yourself.
CAPITAL It's important to understand what type of capital is right for you and for your business.
HIRING Hiring other entrepreneurs isn't always a good idea.
KNOWLEDGE Being good at running a business is different than being good at whatever it is that your business does.
FUN Everyone benefits from making the time to have fun and celebrate team successes.
GIVING BACK As a Navy SEAL combat veteran, Brent Gleeson is passionate about mentoring veteran entrepreneurs.
STORYTELLING Every success you have gives you more leverage toward convincing new clients to hire you.
NETWORKING Make sure that you spend enough time meeting people at events and online in order to maximize the reach of your network.
VACATION When you're in charge of a fast-growing company, it isn't easy to take time away.
CULTURE Whether it's at a start-up or as a Navy SEAL, culture fit is critical to mission success.
GRIND In the start-up phase, you have to focus on the brand.
HUSTLE Strategic planning needs to be specific, ongoing and dynamic.
PAYOFF For Brandon Fishman and Brent Gleeson, the payoff is in seeing their employees happy and successful.