Go Behind the Scenes at Cheek'd, a Dating Site That Made a 'Shark Tank' Pitch
Lori Cheek, founder of dating site Cheek'd, tells the startup's story--and why you just might find a business card in your underwear.
FULL STORY To build her online/offline dating company on a tight budget, Lori Cheek had to get creative.
STANDING OUT Lori Cheek has found that, as a woman, she stands out at tech events--but at least the bathroom line is always short.
UNPLUG If you're constantly checking your email, you may miss great opportunities that are right in front of you.
INSPIRATION The idea for Cheek'd originated with an offer for dinner.
DIFFERENTIATE While most dating sites start from technology and move to real life, Lori Cheek believes in the opposite.
IMAGE From websites to printed materials, it's important to consistently use the right look for your business.
DETAILS When it comes to your website, you need to regularly check that everything is working properly.
LESSONS Lori Cheek learned the hard way that it's not possible to start a business alone or with the wrong people.
PERSONALITY There are pros and cons when your personality is a central part of your business's brand.
A DAY IN THE LIFE Lori Cheek never stops working, not even in the middle of a push-up session.
CODING Because she isn't a coder, Lori Cheek can't always fix web issues at the pace she would like.
DEADLINES With a tight schedule for an iPhone app launch, timing is a major stress for Lori Cheek.
UPS AND DOWNS As an entrepreneur, you have to learn to stay calm and focused on the roller coaster of running a business.
GRIND Lori Cheek had no idea what she was doing when she started her business, but she's used her mistakes to learn and grow the company.
HUSTLE To bootstrap Cheek'd, Lori Cheek rented out her apartment and lived out of a suitcase.
PAYOFF Running a business that helps people find love is what keeps Lori Cheek excited every day.