Lori Cheek, founder of dating site Cheek'd, tells the startup's story--and why you just might find a business card in your underwear.
To build her online/offline dating company on a tight budget, Lori Cheek had to get creative.
Lori Cheek has found that, as a woman, she stands out at tech events--but at least the bathroom line is always short.
If you're constantly checking your email, you may miss great opportunities that are right in front of you.
The idea for Cheek'd originated with an offer for dinner.
While most dating sites start from technology and move to real life, Lori Cheek believes in the opposite.
From websites to printed materials, it's important to consistently use the right look for your business.
When it comes to your website, you need to regularly check that everything is working properly.
Lori Cheek learned the hard way that it's not possible to start a business alone or with the wrong people.
There are pros and cons when your personality is a central part of your business's brand.
Lori Cheek never stops working, not even in the middle of a push-up session.
Because she isn't a coder, Lori Cheek can't always fix web issues at the pace she would like.
With a tight schedule for an iPhone app launch, timing is a major stress for Lori Cheek.
As an entrepreneur, you have to learn to stay calm and focused on the roller coaster of running a business.
Lori Cheek had no idea what she was doing when she started her business, but she's used her mistakes to learn and grow the company.
To bootstrap Cheek'd, Lori Cheek rented out her apartment and lived out of a suitcase.
Running a business that helps people find love is what keeps Lori Cheek excited every day.
FULL STORY Grind, Hustle, and Payoff7:21
STANDING OUT What It's Like to Be a Female Founder1:01
UNPLUG Put Down Your Phone to Find Opportunities1:16
INSPIRATION You Never Know Where the Idea Will Come From0:55
DIFFERENTIATE Make Your Story Unique to Compete1:05
IMAGE Keep Your Branding Simple1:08
DETAILS Test Everything ... Then Test It Again0:33
LESSONS You Can't Do It Alone1:02
PERSONALITY Separating the Founder From the Brand1:12
A DAY IN THE LIFE Always on the Job2:49
CODING How to Cope With What You Can't Control0:44
DEADLINES There's Never Enough Time0:54
UPS AND DOWNS Unpredictability Is the Name of the Game0:46
GRIND Have the Right Attitude Toward Mistakes2:37
HUSTLE Competing to Become a Household Name3:00
PAYOFF 'I'm Building My Own Dream'2:57