Gamifying Personal Finance to Help People Learn to Save
Priya Haji and Sammy Shreibati, co-founders of SaveUp, talk about creating a saving rewards model that's helped their customers rebuild over $1 billion in assets.
FULL STORY After noticing how many Americans struggled with debt and savings, Priya Haji and Sammy Shreibati saw an opportunity to build a prize-linked savings reward program.
CONTROL As an entrepreneur, you may be in charge, but you're still accountable to your customers, partners, investors, employees and board members.
SERIAL ENTREPRENEURSHIP Whether you've built two businesses or ten, you start from scratch each time.
SILICON VALLEY Priya Haji believes that many entrepreneurs are passionately driven to build companies that make the world better.
EXPERIENCE For Sammy Shreibati, his experience working as part of a start-up team is what prepared him for co-founding SaveUp.
PARTNERSHIP Priya Haji and Sammy Shreibati agree that their differences in perspective are an essential part of their business.
ADVICE Sammy Shreibati offers his best advice for someone trying to start a company.
Priorities When SaveUp's founders learned that dogs were not allowed in their office space as promised, they found a new office.
Serendipity Priya Haji explains why success is the combination of effort and serendipity.
DECISIONS Today, entrepreneurs have more access to good data than ever before. The challenge is to interpret it correctly.
FAILURE Priya Haji explains how businesses must constantly try new ideas and adjust when they don't work.
KIDS When Priya Haji decided to start a company and family at the same time, the most important thing was a supportive co-founder.
FUNDRAISING Sammy Shreibati explains how SaveUp was initially able to raise $2 million in funding.
TARGET There's a big difference between hustling end users and other businesses, so you have to be prepared for both.
TRAVEL As a CEO, mastering the challenge of constant travel is part of the job.
GOALS The SaveUp founders dream of changing the personal finance habits of millions of Americans.
GRIND For the SaveUp founders, the grind is all about balancing the day-to-day while building relationships and partnerships.
HUSTLE For SaveUp, part of the hustle is selling investors on the market for gamifying personal finance rewards.
PAYOFF In the long run, driving real value to customers will only bring value back to the business.