Managing Creativity


Innovation: How the Creative Stay Creative

Innovative companies require innovative people. For lessons on developing a creative work force, we asked some of the nation's top innovation consultants how they do it in their own shop.

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Scott Cook of Intuit on Product Innovation

The key, says Intuit's founder, is to get everyone involved

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Managing: Unleashing Employee Creativity

How West Paw Design turned all of its employees into designers

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A Perfect Brainstorm

What cutting-edge science tells us about mastering the art of the brainstorm. Plus: Why do the best ideas always seem to happen in the shower?

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Recent Managing Creativity Articles

How to Sell Luxury Goods in a Bad Economy

How to keep consumers buying, even in a recession  Read story

Big Business Eyes EMR Industry

Corporations, such as Dell and GE, partner with small business pioneers to have a stake in the electronic medical records industry.  Read story

Review: Change by Design

Inc. reviews Change by Design by Tim Brown, a book about innovation in service.   Read story

The Bootstrapper's Guide to Launching New Products

Discovering the value of lean product development and minimum viable product  Read story

Selling Quirky Products to Retailers

Mother Ink, maker of maternity tattoos, gets advice on retail displays and packaging  Read story

How Would You Sell a Virtual Makeover?

Where should ModiFace market its online makeover tools, including HairMixer and WeightMirror?  Read story

How to Bring Your Invention to Market

Here's a step-by-step process for turning a good idea for a new invention into a financial success.  Read story

Recruiting: Tapping the Talent Pool

How to use skill tests, applicant tracking software, video interviews, and industry-specific job sites to find the best candidates in a large stack of resumes.  Read story

Perfecting a Sales Pitch: Code Blue Recovery Drink

It sounds like cardiac arrest but it might cure a hangover. How would you sell it?  Read story

How Hard Could It Be?: Thanks or No Thanks

A young employee came up with an idea that added a million dollars to our bottom line. How do we reward him for the contribution? Do we even have to?  Read story