Managing Creativity


Recent Managing Creativity Articles

7 Great Viral Marketing Campaigns

They're weird. They're funny. And they're incredibly powerful marketing tools. Here are seven campaigns that caught fire online, going wildly viral.  View slideshow

10 Innovations That Changed the Way We Exercise

Working out has never been more efficient or a bigger part of a human culture than it is today. We've dug into the history of kinesiology to find the inventi...  View slideshow

How to Reward Great Ideas

Your employees may never say no to a bonus, but that doesn't mean it's the ideal way to credit their work. Examples from Foursquare and other innovative comp...  Read more

The Downside of Traditions

It's time to deeply question the traditions of the past and focus on reinventing the future. It's time to question. To imagine. To innovate.  Read more

The Evangelist Behind Seth Godin's Speedy Publishing

Amber Rae is pounding the street about the Domino Project's innovative new publishing model. And in her spare time she's awakening individuals' passion and p...  Read more

How to Get Creative: Stop Trying

Creativity can come out of nowhere. The trick is to sense it—and ride it to the end.  Read more

7 Steps to a Culture of Innovation

Hyper-growth companies often credit a culture of innovation as their primary driver of success. They deploy creative thinking to attack problems big and smal...  Read more

Adrian Slywotzky Interview: How Netflix Found Its Trigger

Adrian Slywotzky  has written noteworthy business bo...  Read more

Adrian Slywotzky Interview: Having a Magnetic Offer

A graduate from Harvard's Law and Business schools, Adrian Slywotzk...  Read more

The Case Against "Sexy" Innovation

What the world needs isn't more ideas—it's better, more innovative systems for executing them, says author and ChangeLabs founder Peter Sheahan.  Read more

From Metal Factory to Architectural Innovator

How one man built his family's small manufacturing plant into the go-to metalworking studio for the world's premier architectural projects.  View slideshow

Inspiring Future Generations to Innovate

So much for trade secrets. Limor Fried has based a business around the idea that everyone can do it themselves.  Read more

Cal McAllister and Ian Cohen, Founders of Wexley School for Girls 

Cal McAllister and Ian Cohen are the founders of the advertising agency, Wexley School for Girls.  Watch video

Book Review: Little Bets

Author Peter Sims addresses the idea of creative innovation.  Read more

A Start-up Combines Slim Jims and Red Bull

Meet the founder of a new product called Perky Jerky, coming soon to a supermarket near you.  Read more

Comic Books for Entrepreneurs

Six popular business books get an illustrated makeover.  Read more

Reinventing the Way We Teach Engineers

In creating a start-up school of engineering, Olin's Richard Miller first asked, "Can entrepreneurial thinking be taught?"  Read more

Why New Orleans Is the Coolest Start-up City in America

Idea Village, a New Orleans-based not-for-profit that helps support local entrepreneurs, is helping rebuild its city's economic devastation by organizing a s...  Read more

How to Use Competitive Intelligence to Gain an Advantage

A growing industry will help you keep tabs on—and stay ahead of—your company's competition. A guide to ethically gathering data on your rivals  Read more

Inside the $41 Million Investment in Color

Why the investment in to the location based photo sharing app is a good idea, despite the critics.  Read more

Photo Sharing App Gets VC Boost

The new photo sharing app, Color, received $41 million in pre-launch funding from Sequoia and Bain Capital.  Read more

Bringing a Weird Product to Market

Take beef jerky, add Red Bull, and what do you get? An idea for a new product. But will consumers bite?  Read more

4 Ideas From SXSW: Day One

Social media as a career threat, the unsoftware software, and why Twitter is not as revolutionary as you think  Read more

10 Takeaways From TED 2011

Being wrong is as essential to life as being right, the rise of the "filter bubble," and other ideas from the annual ideas summit that are worth repeating.  Read more

How to Market Your Business at SXSW Interactive

Is South by Southwest in danger of being overrun by marketers? Experts advise letting go of traditional strategies in favor of effective grassroots tactics.  Read more

Finding the Next Big Thing at SXSW

SXSW Interactive served as the launching point for Twitter and Foursquare. Here are three intriguing start-ups vying to make their mark in Austin this year.  Read more

How to Foster Innovation Through Diverse Workgroups

Diverse teams can produce better results for your company. Here's how to incorporate diversity—and individuality—to create a more innovative business.  Read more

What CES had to Offer for the New Computer Screen

Life was never meant to be viewed through a little window, and I believe neither was technology.  Look at TVs, computers, cell phones:  all of t...  Read more

3 Must-See SXSW Speakers, Pt. 3

In this third installment of my South by Southwest (SXSW) speaker series, I chose to highlight Bruce Sterling, the closing speaker for the 2011 Read more

3 Must-See SXSW Keynote Speakers, Pt. 2

As I mentioned in my previous post, I'm really looking forward to the 2011 keynote speakers ...  Read more

Review: Saving Your Good Idea from Getting Shot Down

How to sell your ideas to the people who matter.  Read more

How to Get the Most out of Your Co-working Space

A co-working space is not just a rented desk. It's a source of inspiration, collaboration, and for some, a source of business.  Read more

The Coolest Home Offices

Go climb a tree...to your office. These outstanding home workspaces are refreshingly creative.  View slideshow

How Would You Sell Temporary Wallpaper?

Four seasoned entrepreneurs offer marketing strategies for Tempaper.  Read more