Managing Creativity


Recent Managing Creativity Articles

Pay Employees What They Ask for. Here's Why

Want productive, efficient, and committed employees? Take money off the table and you'll see what they're really made of.  Read more

The Undercover Interview Technique

Want real insight into a job candidate's fit? Try adding the undercover interview to your hiring tool kit.  Read more

How to Land a Distributor for Your Product

A distributor can really pump up your sales volume--if you know how to land one.  Read more

What the Drive-Through Window Can Teach You

Don't run a fast-food business? It doesn't matter. Any company could stand to improve the efficiency of its operations.  Read more

4 Secrets to Get Inside Your Customers' Heads

"Extreme research" can help you build products customers love. Here's how one company does it.  Read more

What Groundbreaking Advertisers Know

Video game ads used to follow the same old script. But Activision CEO Eric Hirshberg wanted to shake things up. Here's how he did it.  Read more

Best Advice I Ever Got: Liam Martin

The co-founder and CMO of Staff.com on why entrepreneurship is a team sport--and why start-up founders need real lives, too.  Read more

Killer Motivating Tactic: Break the Time Clock

Bring your company into the 21st century, where work is about goals accomplished, not hours clocked. Your employees will thank you.  Read more

How to Scale a Start-up Using Social Media

Online food ordering service Eat24 gets about a million visits a month and will reach $150 million in sales this year. Here's how it happened.  Read more

TV Ads: The Secret to Taking a Tech Start-up Mainstream?

Tech start-ups are launching old-school TV campaigns. A return to the dot bomb era? Not quite--but think twice before stealing this strategy.  Read more

Why Speed (Not Perfection) Is Everything Online

We all want our products to be perfect, but the market doesn't reward us for that.  Read more

How Stories Make Customers Fall in Love

Connecting with your customers' highest aspirations will turn them into evangelists for your brand. Here's how to do it.  Read more

6 Books for the Well-Rounded Entrepreneur

Starting a business, personal productivity, marketing skills--these good reads cover the essentials an entrepreneur needs to master.  Read more

The One Big Mistake Visionary CEOs Often Make

Visionary CEOs are constantly thinking of the next big thing. That's great for innovation, but bad for employees who can't figure out what to work on next.  Read more

Going Mobile? Make It More Than a Marketing Strategy

Smartphones and tablets are becoming an important tool for satisfying your customers' needs, not just for trying to sell to them. Are you ready?  Read more

6 Ways to Spoil Great PR Opportunities

Recognize any of the behaviors on this list? If so, you might be getting in the way of your company getting good PR.  Read more

You Really Need Outside Directors. Here's Why

Trying to save time and money by cutting your advisory board? You could find yourself short on both.  Read more

3 Easy Ways to Make Employees Happy

It's your job to create an environment that fosters happiness. Here are three simple ways to do it.  Read more

9 People You Must Remove From Your Inner Circle

When you're trying to get a business off the ground, the people you surround yourself with matter. Keep these nine types at a distance.  Read more

Annihilate Your Competition: 6 Rules of Battle

While you are busy being friendly, your competitors are racking up wins. Learn these simple rules to erase them from the game.  Read more

Business Lessons From Arnold Schwarzenegger

A Schwarzenegger level of clarity in vision can provide a motivating force for you and your team.  Read more

How to Avoid Premature Evacuation

Don't think your start-up idea is going to fly? Don't abandon it yet. You don't know if it's going to work unless you ask your customers.  Read more

6 Ways to Delegate More Effectively

For the sake of your company (and your sanity), at some point, you're going to need to let go. Here's how smart owners delegate work effectively.  Read more

How to Start a Small Business in a Few Hours

Starting a business is surprisingly simple--you just need to take the first step. Here's how to get through the administrative hurdles faster than you think.  Read more

Firing & Layoffs: 'I Just Wish I Would've Done It Sooner' 

Ken Schiller, co-founder of Texas restaurants Rudy's and Mighty Fine Burgers, recommends you hire slow and fire fast.  Watch video

Do Your Employees Skip Vacation? Don't Let Them

Most employees don't take the vacation time they're given. That's bad for them--and bad for your business.  Read more

How 3D Printing Helped This Company Get Off the Ground

How do you get from idea to a thousand products--without the costly manufacturing mistakes? A 3D printer became this company's secret weapon.  Read more

5 Ways to Send Productivity Through the Roof

Here's how to motivate employees to get more done--no extra money or real effort required.  Read more

A Leader's Job? Keep Your Employees Young & Dreaming

You have more to do than chart a strategic path. Keep your team adventurous and youthful.  Read more

Want Loyal Customers? Let Them Customize

It used to be, only big businesses could afford to let customers customize their products. But here's how one small operation makes it work.  Read more

Business Plans Are a Waste of Time. Here's What to Do Instead

Throw your business plan in the recycling bin. Instead, focus on your team and on getting to market as quickly as you can.  Read more

How to Micromanage Less Yet Strengthen Financial Performance 

The secret, says Clif Bar President Kevin Cleary, is to hire people who are connected and committed to your company mission.  Watch video

Change the World, One Start-up at a Time

There are lots of big problems in the world that need solving. And that's where entrepreneurs should focus, argues one founder.  Read more

The Future of Your Office Is Wireless

Next year new devices will start to come to market that will make your desk a whole lot less cluttered.  Read more

Influence Your Company Culture (For the Better)

Benefits, perks and compensation may paint a rosy picture for recruitment, but it's these intangible elements that make for a happy and healthy company culture.  Read more