How to Give Away Freebies--and Not Bankrupt Your Business
Giving away products and services may sound like a bad business strategy, but there are times when it's the smart thing to do. Read more
Managing Creativity
Recent Managing Creativity Articles
Bring Order to Chaos: The Key to True Growth 
Entrepreneur Les McKeown says the growing complexity of your business requires someone put systems and processes in place. Watch video
Raise Your Daughters to Be Leaders: 6 Tips
What's it take to raise strong, confident women who will build the Apples, Facebooks, and Amazons of the future? One marketing exec (and mom) weighs in. Read more
5 Decision-making Types: Which One Are You?
New research from McKinsey offers insight into how to play up your strengths and compensate for weaknesses when you're the one calling the shots. Read more
Define Your Personal Core Values: 5 Steps
If your company has core values, shouldn't you? Establishing your own personal guidelines can remove risk and accelerate success. Read more
Want to Succeed? Stop Being So Efficient
You might be losing key opportunities because you're too focused on saving resources and not enough on investing in them. Read more
Want to Build an App? Read This First
So you have a great idea, but lack the technical skills to build it? Here are the four big things you need to know before you begin building. Read more
Inside a Completely Transparent Company
At Buffer, employees know everything about everyone else: how much they make, what their equity is worth--even how much they sleep. Read more
Want to Be a Better Leader? Put Yourself First
Before Carrie Kerpen could excel at the helm of the social media firm she co-founded, she had to change some things about herself. Here she explains. Read more
How to Make a Decision When Your Team Doesn't Agree
Don't just go with the majority opinion. Here's why. Read more
Market Like Patagonia, Warby Parker, and Tom's Shoes
Your social values can be a boon to your brand--and your revenue. Here's how. Read more
5 Tricks for Working With Millennials
Your youngest employees are creative, bright, and a complete disaster to manage. Here's how to turn the mess around. Read more
Most Effective Way to Market Your Start-up Today
HubSpot founder Brian Halligan explains how you can best reach your customers in the age of social media. Watch video
Stop Growing Your Sales Force (Before It's Too Late)
VC Fred Wilson offers up a bit of counterintuitive advice every new start-up should heed. Read more
Build the Relationship That Could Save Your Business
When credit was tight and this CEO needed to build out his franchise business, a carefully cultivated relationship with his bank saved the day. Read more
The Key to Creativity and Productivity
Here's why embracing healthy conflict within your team proves to be a necessary part of getting things done faster and better. Read more
Eyeing Emerging Markets? Think Micro, Not Macro
About 440 cities are on track to deliver almost half of global GDP growth. Now's the time to get more granular with your emerging marketing strategy. Read more
Getting to Market: 4 Crucial Steps
Coming up with a great idea is only the beginning. Bringing it to market successfully is a whole other challenge. Read more
How to Build an Online 'Cult' of Customers
It's amazing what people will do for you--if you ask. Read more
5 Keys to Recruiting the Best of the Best
Finding the right employees is a lynchpin of success. Here's what to look for. Read more
3 Ways to Pitch Your Idea
Whether you're selling a suggestion internally or a new service to a potential customer, these techniques will help. Read more
Still Partners (in Life and Business) After 20 Years
Thinking about starting a business with your significant other? Read this first. Read more
How Behance Founder Scott Belsky Learned to Relinquish Control
Scott Belsky talks his biggest challenges building design site Behance: admitting that other people sometimes know a lot more than he does. Watch video
Reinvent Your Business Model: 5 Tips
How a company based on old-school DVD sales reinvented itself for a software-based future. Read more
6 Non-Business Books That Will Make You Smarter
Need a new approach to how you view your business? Try reading the books most other businesspeople aren't reading. Read more
4 Tricks Highly Effective Teams Use
A self-aware team is an effective team. These four steps will help you get there. Read more
Don't Multitask: Your Brain Will Thank You
Chronic multitasking could be making you less productive. Why? Because your brain is on overload. Read more
How to Validate Your Start-up Idea
Will that brilliant business idea really take off? Here are five ways to test it-- before you invest too much time and money. Read more
Easy Ways to Up Your Social Media Game
Sprout Social CEO Justyn Howard explains what it takes to truly engage customers--and build better relationships via social media. Read more
Forget the Phone, Facebook. Just Charge Users
Zuckerberg reveals the much-rumored Facebook phone. The problem? It's likely banking on the same old revenue strategy--ads. Read more
Trouble With Telecommuting? Technology May Be to Blame
Sure, working remotely requires extra effort for employees to feel connected. But there are plenty of apps and gadgets to help you do it. Read more
Crucial Part of a Productive Day? A Nap
You'll accomplish more if you give your body sufficient downtime. Read more
Confessions of a Bad Delegator
If you want to make sure something gets done, do you do it yourself? Read on, fellow micro-managers: It's time to get a little help. Read more
4 Ways to Get a New Employee Off to the Perfect Start
That interview you had right before you made the job offer? It's not enough. Here are four things you must do on a new hire's first day. Read more
Forget Your Industry's Best Practices
While "best practices" sound ideal, they're not enough to make your business succeed. You need to innovate. Read more
