Managing Creativity


Recent Managing Creativity Articles

5 Best Reasons to Be an Entrepreneur

Sure, being your own boss comes with the territory. But here are some other perks you probably haven't thought of.  Read more

8 Snap Interview Decisions Every Boss Makes

You might interview a job candidate for an hour, but sometimes it's over in minutes.  Read more

Just Because You Can Scale Doesn't Mean You Should

Online platforms allow for almost unlimited scaling. And that's precisely how your business can get into trouble.  Read more

Nurture Your Employees' Side Projects

Interactive agency Rockfish not only happily hires aspiring entrepreneurs, but also actively supports their off-hours start-ups. What's in it for the company?  Read more

Unemployment Is Up. Why Is It So Hard to Find the Right Hires?

Wharton professor Peter Cappelli argues in a new book that companies need to recruit talented people, and train them--the way they used to.  Read more

4 Tips to Build an Irresistible App

Catalog Spree developed the highest-ranked shopping app for the iPad. Here's how they did it.  Read more

The Monty Python Guide to Running a Business

Because a little humor never hurts: 10 Monty Python quotes every business owner should know... and use!  Read more

Success Depends on Your Team: Tap the Potential

Take it from Ford's Alan Mulally. Leaders who look for talent, nurture it, and give it authority are ones who achieve.  Read more

Refine Your Product Messaging 

Promotional pearls of wisdom from David Meerman Scott, author of The New Rules of Marketing and P.R., and Scott Gerber, founder of the Young Entrepr...  Watch video

Franchise Your Business: 4 Tips

This neighborhood butcher shop will grow by 30 stores in 2012 for total sales of $70 million. Here's how they did it.  Read more

Start an Email Marketing Campaign in Minutes

A round-up of some of the best online newsletter services out there. Plus: Three etiquette rules you must follow.  Read more

5 Ways to Get Big by Staying Small

Sure, downsizing your office will save you money. But it's good for collaboration and productivity, too.  Read more

This Guy Invented the iPod With Steve Jobs 

Tony Fadell, the creator of the most iconic product of the last decade--Apple's iPod--talks about the innovations, and missteps, that helped him change perso...  Watch video

Who Makes the Decisions: You or Your Software?

Automating certain tasks can save a ton of time and money. But it can make you less efficient, too, if you're not careful.  Read more

Why Most Ideas are Worthless

By focusing less on your next "big idea" and more on the actual execution, you'll have a better chance of building a successful new business.  Read more

Build a Product Customers Will Buy: 5 Tips

You can't live without your product--but what about your customers? Five tips to ensure you're selling something people want.  Read more

Get More People Talking About Your Brand: 5 Tips 

Advice from Dave Kerpen, CEO of Likeable Media, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

9 Business Clichés to Retire Forever

They've been used, misused, and abused. It's time to eliminate these buzz phrases from your speech entirely.  Read more

A Crash Course on Creativity

Chances are you're not using your creativity to the full, says the director of Stanford's entrepreneurship center. Here's how to fix that.  Read more

Kevin Ryan: How Gilt Groupe Recruits Top Talent 

Gilt Groupe CEO Kevin Ryan talks about hiring, firing, and managing employees.  Watch video

Inspire Your Workforce: Be Curious

A five-step assignment to convey your interest in your team, and spur a sense of belonging.  Read more

4 Company Programs Your Employees Hate

Surprise: They secretly despise that employee-of-the-month award. Find out what else your staff hates--and what to offer instead.  Read more

How Assumptions Infect Your Marketing

If you've never asked your customers what they want, then you really don't know. And that's a problem.  Read more

5 Things to Un-Learn From School

You spent a lot of time getting an education. But if you want to make it as an entrepreneur, it's time to forget some of what you learned.  Read more

When It's Time to Raise Prices

Need to make more money from your customers? Here's why a price hike might be your best option.  Read more

How to Lead Your Company Through Change

Different employees react differently to change. However each feels about a new situation, you can help all of them adjust.  Read more

Be Rich or Be Happy: Which Would You Choose?

Sorry, entrepreneurs: You're not likely to achieve both. Here's why.  Read more

Ad Campaign Smackdown: Facebook vs. Google

If you're still betting on display ads, here's where to go for more bang for your buck.  Read more

How to Score a Job at a Tech Start-up

Can you handle long hours, low pay, and impossibly high expectations? The start-up life might be for you. Here's how to break in.  Read more

You Can Compete with Free--and Win

A good product is always more important than the free alternative, even when you sell yo-yo upgrades.  Read more

The Biggest Hiring Mistake You Will Ever Make

Let a good one get away? That's a bad mistake but not the worst. Here's the one that trumps all the rest.  Read more

The Hack That Helped Launch a Company

Start-up Voyager Mobile got hacked--and wound up tripling the media attention for its launch.  Read more

How to Be Happier at Work: 3 Tips

Google's chief happiness officer shares some of the wisdom that has made the company's employees more content and productive.  Read more

Your Most Powerful Leadership Tool

Forget the pep talks, the reviews, and the carrots and sticks. Here's the one thing that you're probably not doing--but need to.  Read more

Why Start-up Culture Is Bad for Creativity

Founders are expected to perform under pressure, iterate on the fly, and fail fast. But is that ethos doing more harm than good?  Read more