How Assumptions Infect Your Marketing
If you've never asked your customers what they want, then you really don't know. And that's a problem. Read more
Managing Creativity
Recent Managing Creativity Articles
5 Things to Un-Learn From School
You spent a lot of time getting an education. But if you want to make it as an entrepreneur, it's time to forget some of what you learned. Read more
When It's Time to Raise Prices
Need to make more money from your customers? Here's why a price hike might be your best option. Read more
How to Lead Your Company Through Change
Different employees react differently to change. However each feels about a new situation, you can help all of them adjust. Read more
Be Rich or Be Happy: Which Would You Choose?
Sorry, entrepreneurs: You're not likely to achieve both. Here's why. Read more
Ad Campaign Smackdown: Facebook vs. Google
If you're still betting on display ads, here's where to go for more bang for your buck. Read more
How to Score a Job at a Tech Start-up
Can you handle long hours, low pay, and impossibly high expectations? The start-up life might be for you. Here's how to break in. Read more
You Can Compete with Free--and Win
A good product is always more important than the free alternative, even when you sell yo-yo upgrades. Read more
The Biggest Hiring Mistake You Will Ever Make
Let a good one get away? That's a bad mistake but not the worst. Here's the one that trumps all the rest. Read more
The Hack That Helped Launch a Company
Start-up Voyager Mobile got hacked--and wound up tripling the media attention for its launch. Read more
How to Be Happier at Work: 3 Tips
Google's chief happiness officer shares some of the wisdom that has made the company's employees more content and productive. Read more
Your Most Powerful Leadership Tool
Forget the pep talks, the reviews, and the carrots and sticks. Here's the one thing that you're probably not doing--but need to. Read more
Why Start-up Culture Is Bad for Creativity
Founders are expected to perform under pressure, iterate on the fly, and fail fast. But is that ethos doing more harm than good? Read more
6 Ways to Fix Your Company's Frozen To Do List
Feel stuck? If you can't prioritize your company's to do list, none of your decisions will ever get executed. Read more
How to Motivate Employees? The Best Answer Ever
Effective motivation comes down to one surprising word... which might be why so many leaders fail to do it right. Read more
6 Ways to Give Back
Success isn't just a reward; it's a responsibility. Celebrity chef Eric Ripert shares six ways any business can make a difference by giving back. Read more
5 Traits Remote Employees Must Have
Managing far-flung employees is always a challenge. (What are they doing, anyway?) Make it easier by hiring the right people first. Read more
Help Your Employees Be Strategic Thinkers
Ongoing education is a core part of every great business. The investment is small, but the return can be a game changer. Read more
Inspire People to Follow: Practice Humility
Humble leaders are in charge, yet open to asking for help. They're human, but respected. Read more
Why 5 CEOs Are Better Than 1
Sound like a management nightmare? The CEOs at this company says it's the ideal way to run a business. Here's why. Read more
Failure Is an Option
When you're building a start-up, wrong turns are to be expected--and embraced. Here's how to make the most of them. Read more
How to Get a Job at a Small Business
Working for an entrepreneur is the perfect training ground for would-be founders. Here's how to get hired. Read more
How to Ask Better Questions
You may have what sounds like the best idea in the world. But before you do anything else, try to poke as many holes in it as you can. Read more
How Gilt Keeps a Stellar Workforce 
Gilt Groupe's CEO Kevin Ryan says you should get to know all of your employees and learn when it's time to promote and let go. Watch video
Can This Start-up Shake Up the Art World?
Consumers can already rent dresses, cars, and DVDs by the day. Why not fine art? Read more
6 Habits of Truly Memorable People
How to stick out in the minds of your colleagues and customers--no gimmicks required. Read more
How to Give Feedback: 7 Tactics
What's a cheap, fast, and easy way to stoke employee productivity and interest? Tell them how they're doing. Read more
You Have to Work Around the Clock
These co-founders are plugged in and online 24/7. Watch video
The Best (and Hardest) Way to Start a Company
How to live the entrepreneurial dream while minimizing your risks and maximizing your success. (Warning: This ain't easy.) Read more
JPMorgan's Jamie Dimon: This Is Leadership?
Since when does a mea culpa deserve praise? JPMorgan Chase CEO Jamie Dimon shows how low the leadership bar can go. Read more
A Top Employee Quit: 5 Lessons Learned
Spend time recruiting the right people. Then spend just as much time making sure you keep them. Read more
9 Qualities of Remarkable Entrepreneurs
What separates the best from everyone else? (Hint: It's not about the money.) Read more
Taking On an Ambitious Project? Be Honest
It won't get you anywhere to gloss over the challenges of a new business venture. Three reasons why. Read more
Friday Fail: Worst Bosses
Tired of success stories? Every Friday on Inc.com we bring you epic tales of failure and embarrassment. This week: Your worst bosses. Read more
'Your Best Employee Is Underpaid'
Gilt CEO Kevin Ryan discusses how crucial it is to successfully manage your A-level employees. (Hint: Start with a raise.) Watch video
