How to Create a Viral Campaign (Hint: You Can’t)
Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success. Read more
Managing Creativity
Recent Managing Creativity Articles
Simplest Way to Get Smarter
Forget the puzzles, games, and mental exercises. There's an easier way to boost your brain power. Read more
3 Cloud Services That Make Work Easier
Protect yourself against data loss, security blunders, and--that real productivity killer--inefficiency. Read more
How to Become Digitally Literate Today
Entrepreneurs are divided into digital natives and digital immigrants. If you don't go native in a hurry, you will be left behind. Read more
Mark Zuckerberg and the Perils of Soloists
What it means for Facebook, Mark Zuckerberg--and entrepreneurs everywhere--that the Facebook founder is so comfortable maneuvering on his own. Read more
How We Launched a Major Music Festival
Within 24 hours of Fireflyfestival.com launching, we had well over $1 million in ticket sales. Here's exactly how we broke into the music festival business. Read more
5 Things Great Mentors Do
Your employees can achieve greater things with your help than they can alone--if you give them a chance. Read more
Why Every Company Needs a Culture Chief
Lara Morrow has a knack for building caring, trusting relationships. So we made her Beryl's queen of fun and laughter. Read more
4 Vital Interview Questions to Ask
Most candidates can hack your interview questions to tell you what you want to hear. But if you approach it right, not these. Read more
8 Cool Office Spaces
Go inside eight hip companies to see how they keep employees happy--and creative--with well-designed digs. View slideshow
7 Signs You’re Not Entrepreneur Material
Finally ready to take the plunge? Don't--if any of these signs look familiar. Read more
The Secret to Keeping Your Company Alive
Clayton Christensen and Hal Gregersen, co-authors of The Innovator's DNA , on what makes the most innovative companies in the world tick. Read more
When It's Better Not to Listen to Customers
Customers often have their own ideas about how to build your products. That doesn't mean you should listen to them. Read more
Build a Billion-Dollar Business
Do you have a billion-dollar idea? The founders of Gilt Groupe explain how they changed the rules of retail. Read more
Secrets of the Most Productive People I Know
The path to productivity is not a new assistant or project management software. It's these four shared characteristics. Read more
Save a Struggling Business: 8 Tips
Starting a company from scratch has its appeal, but fixing a broken company can be more profitable... and satisfying. Read more
Friday Fail: Worst Workplace Romance
Tired of success stories? Every Friday on Inc.com we bring you epic tales of failure and shame. This week: Good lovin' gone bad in the office. Read more
Are You an Overbearing Boss?
Find out if you are a bossy boss--and, if so, what you can do about it. Read more
The Worst Kind of Question You Can Ask
Stop sucking all the creativity out of the room. When you want ideas and feedback, don't ask for them like this. Read more
Social Networks: Bigger Isn't Always Better
Four start-ups building apps designed to keep your social circles small and more personal. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
What Leaders Should Learn from Fiction Writers
Managing employees has a lot more in common with the way writers develop fiction characters than you might have thought. Read more
12 Ways to Attack Any Challenge
Stuck in a rut? Need to accomplish the impossible? Step right up. Here's how to get started. Read more
4 Perks Employees Love
Happy employees are productive employees. Use these perks to retain the people you want without breaking the budget. Read more
The Website That Gets Almost Everything Right
Every once in a while, a brand comes along that masters the art of selling things online. Here's one you can learn from. Read more
Last Question Before You Jump
Be honest. Are you confident that the market for your new business is attractive and the capabilities you bring will be unique? Read more
Where to Find Great Talent: 5 Contrarian Ideas
You can hire the best, even if you're on a budget. You just need to know where to look. Read more
Top 9 Brand Blunders of All Time
Branding can be a dangerous business, as evidenced by these particularly heinous mistakes. View slideshow
How to Make Smarter Decisions on the Fly
A better process to think through your choices when the stakes are high. Read more
Facebook & Instagram: Why You Should Care
What does the $1 billion acquisition have to do with you? A look at the dangers of hitching your company to one particular platform. Read more
7 Ways to Screw Up a New Employee
Want that new hire to get off to a great start? Forget about following these nuggets of conventional wisdom. Read more
Long To-Do List? Make a Not-Right-Now List
In today’s digital age, it's hard to focus. But the Not-Right-Now list can help you get things done. Read more
Friday Fail: Worst Fireable Offenses
Tired of success stories? Every Friday on Inc.com we bring you epic tales of failure and shame. This week: Getting sacked. Read more
Great Leaders Make Room for Up-and-Comers
In 1925, leadoff hitter Wally Pipp stepped aside because he knew the Yankees needed a rising star, Lou Gehrig, up at bat. What a legacy. Read more
Women: More Honest and Hardworking?
What's the workplace really like? A new survey claims women are working their tails off... and men are more likely to play hooky. Read more
